Marketing - Page 3

Your marketing strategy can make or break your business. Here, discover tips for success when it comes to brand identity, customer engagement, social media presence and more.

Making a Change

From Venice Beach to the Manila Streets – This Yellow School Bus is Turning Basketball Into a Global Movement

The Hoopbus started as a grassroots passion project in Los Angeles and has grown into a global nonprofit using basketball to drive cultural connection and social impact. For entrepreneurs, it's a powerful case study in how purpose, mobility and community can scale into a movement.

Marketing

Most Businesses Overcomplicate Their Marketing Strategy. Here's Why — and What to Do Instead.

Your marketing strategy is probably overcomplicated. Here's how to simplify it and actually see results.

Marketing

Your Next Customer Will Come from ChatGPT — If You Master GEO

First SEO, now 'GEO'. Generative AI is changing how brands are discovered and trusted, making Generative Engine Optimization essential for visibility in AI-generated content.

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Growing a Business

If You Don't Know These 6 Industry-Backed Secrets, You're Probably Losing Customers Every Day

What builds true customer loyalty? We asked six leaders to share what made the most difference in their businesses.

Growing a Business

You're Not Being Replaced By AI — You're Being Exposed. Here's How to Make Your Brand Bulletproof

Discover why personal brand clarity, consistency and authenticity are your strongest tools to build trust, stand out from AI-driven noise, and unlock lasting influence in today's digital landscape.

Starting a Business

This 28-Year-Old's Summer Sleepaway Camp for Adults Sold Out in 24 Hours. Here's What the 'Iconic' Weekend Looks Like — And How Much It Costs.

Liv Schreiber is in the business of connection — and says social media should be a tool for IRL socialization.

Marketing

Are You Using AI Effectively — or Are You Wasting Its Potential? Ask Yourself These 5 Questions to Find Out

How do you know if your team or your agency is using AI in a way that actually drives growth? Start with these five questions.

Growing a Business

This 'Lumberjack Strategy' Helps Me Find New Clients Quickly — and With Way Less Effort

I used this strategy to get clients easily and skip networking events for good. You can too.

Side Hustle

These Friends Started a Side Hustle in Their Kitchens. Sales Spiked to $130,000 in 3 Days — Then 7 Figures: 'Revenue Has Grown Consistently.'

Scott Hattis and Kenneth Luna found inspiration for their business in their own homes — confident the offering would resonate with millions.

Growing a Business

'Not Just a Transactional Deal': How Madison Reed's Investment in Women's Sports is Rewriting the NIL Playbook

Madison Reed is reshaping the NIL landscape by offering female athletes like Azzi Fudd and Paige Bueckers equity, mentorship and real business opportunities — not just endorsements.

Starting a Business

Her Multimillion-Dollar Business on a Give-Back Mission Sells Out of 'Cult' Products During Back-to-School Season — Here's Why People Set Their Alarms to Buy

Jacqueline and Scot Tatelman's nonprofit summer camp inspired them to start a purpose-driven business that's still going strong over a decade later.

Growing a Business

This Restaurant CEO Created His Own National Holiday (and Turned It Into a Business Strategy)

Mehdi Zarhloul discusses how he built a thriving Las Vegas restaurant brand, Crazy Pita, and proves you don't have to wait for permission to succeed.

Growing a Business

How to Make Gen Z Actually Open Your Emails — And Become Loyal Customers

A new survey reveals that nearly half of Gen Z check their email to avoid missing out. Here's how you can use that insight to write emails they actually want to open.