Sergio Alvarez

Bio

Sergio Alvarez is a performance-marketing expert, digital-attribution leader and CEO and founder of Ai Media Group.

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Latest

Marketing

¿Estás usando la inteligencia artificial de forma efectiva o estás desperdiciando su potencial? Hazte estas 5 preguntas para averiguarlo

¿Cómo saber si tu equipo o tu agencia está utilizando la IA de una manera que realmente impulse el crecimiento? Empieza con estas cinco preguntas.

Marketing

Are You Using AI Effectively — or Are You Wasting Its Potential? Ask Yourself These 5 Questions to Find Out

How do you know if your team or your agency is using AI in a way that actually drives growth? Start with these five questions.

Money & Finance

How Much Money Are You Losing to Counterfeit Goods? It's Probably More Than You Think — Here's How to Protect Yourself

Try these strategies and technologies for taming the so-called "Wild West" of ecommerce.

Marketing

Failed Startups Made These 7 Marketing Mistakes — Are You Making Them, Too?

Startup success is partially dependent on doing some things well. But it's also hugely dependent on avoiding the mistakes of entrepreneurs who have failed before you.

Marketing

5 Key Considerations When Choosing a Digital Marketing Agency for Your Business

Most companies hope to select a digital marketing agency and stick with them for the long haul — but that's not always the case. Here are the key considerations to make when choosing yours.

Growing a Business

How to Maximize Revenue During Slow Seasons

Brands in any industry can have slow periods. But it's what they decide to do with that time that matters most.

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