Makena Finger Zannini
Entrepreneur Leadership Network® Contributor
Bio
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Latest
How to Set Boundaries With Your Clients Without Losing Business
Many business owners associate setting boundaries with clients with a bad outcome for their business. It can actually work in the opposite way. Here's how.
How Adding More Offers and Services Can Actually Harm Your Business — and What to Focus on Instead
It's tempting to add more offers to your small business, but it comes with downsides to your positioning and operations.
Most Businesses Overcomplicate Their Marketing Strategy. Here's Why — and What to Do Instead.
Your marketing strategy is probably overcomplicated. Here's how to simplify it and actually see results.
How to Understand and Extend Your Financial Runway — A Simple Guide for Small Business Owners
This quick guide helps you calculate your runway and what to do if it's shorter than you thought.
How to Cut Costs in the Right Places and Do More With Less
In this time of stress for many small businesses, thoughtful cost-cutting can make your company leaner, more agile and scalable without sacrificing long-term growth.
Value-Based Pricing Has Gotten Popular — But It Doesn't Always Work. Here's How It Could Derail Your Business.
Value-based pricing can be effective, but there are significant downsides every founder needs to consider.
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