Cara Sloman

Entrepreneur Leadership Network® VIP

Bio

Cara Sloman is CEO and president of Force4, a marketing communications and PR agency serving B2B technology companies.

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Latest

Growing a Business

Why In-Person Events Are Still a Business Superpower in 2025

In-person events remain one of the most powerful tools entrepreneurs can use to build trust, expand networks and accelerate growth.

Marketing

Tu próximo cliente vendrá de ChatGPT… si dominas el GEO

Primero fue el SEO, ahora es el GEO. La inteligencia artificial generativa está cambiando la forma en que las marcas son descubiertas y en que generan confianza, haciendo que la optimización para motores de IA generativa (GEO, por sus siglas en inglés) sea esencial para lograr visibilidad en el contenido generado por IA.

Marketing

Your Next Customer Will Come from ChatGPT — If You Master GEO

First SEO, now 'GEO'. Generative AI is changing how brands are discovered and trusted, making Generative Engine Optimization essential for visibility in AI-generated content.

Marketing

How to Turn Big Business Moments Into Lasting Brand Momentum

Big moments like launches and funding rounds are just the beginning. The real ROI comes from what you do next.

Growing a Business

How to Tell If Your Marketing Is Driving Real Business Results

Is your marketing strategy driving real business results, or just collecting vanity metrics? Here's how to align marketing with revenue, track meaningful metrics and adapt fast in a shifting business landscape.

Leadership

I've Seen 25 Years of Change in My Career — These 3 Lessons Every Business Owner Should Know

The business world moves fast, and you're already behind if you're not keeping up!

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