Marketing - Page 9
Your marketing strategy can make or break your business. Here, discover tips for success when it comes to brand identity, customer engagement, social media presence and more.
'Immediately Profitable': Former Lululemon Executives Turned Their 'Side Project' Into an 8-Figure Brand Worn By Olympians — and You'll Probably See It This Summer
Laura Low Ah Kee and Shannon Savage couldn't find the product they needed to fit their active lifestyles, so they created it.
When Life Gives You Hate Comments, Make Popcorn — How the D'Amelio Family Turned TikTok Stardom Into a Snack Empire
The D'Amelios' latest venture, Be Happy Snacks, blends purpose with popcorn, bringing mental health awareness and Gen Z flavor to Walmart's shelves.
The Costly Email Mistake Too Many Founders Make — and How to Avoid It
Founders often assume email will "just work," until their open rates tank or they land in spam. Here's the biggest mistake I see entrepreneurs make – and what to do instead.
Her Show Was Canceled – But the Setback Taught Busy Philipps a Powerful Lesson for Creators and Entrepreneurs
Learn how Busy Philipps built a trusted personal brand by embracing unfiltered honesty, turning vulnerability into influence and redefining what authentic connection looks like in the world of celebrity entrepreneurship and digital marketing.
More Posts on Marketing
4 Things Every B2B Brand Should Be Doing to Earn Trust in 2025
These four strategies help brands show up more authentically and earn buyer confidence where it matters most.
How a Good Mentor Can Change the Trajectory of Your Business — and Make You Happier at Work
Here's how strategic guidance has become a career game-changer.
Your Startup's Most Powerful Growth Driver Might Be Happening Behind the Scenes — But Here's How You Can Harness It Anyway
Learn how to harness the invisible force of dark social to build trust, momentum and serious startup buzz — no analytics required.
After This LGBTQ Couple Lost Their Jobs Within 30 Days of Each Other, They Started a Business — With Goats. It Led to More Than $150 Million.
Josh Kilmer-Purcell and Brent Ridge bought a farm in upstate New York as a weekend getaway — but a series of unexpected events led to a global brand.
Why Storytelling Beats Bullet Points and Facts Every Time
Bullet points fade. Stories stick. If you want your message to land, not just get heard, use these five proven storytelling frameworks to turn dry content into something people actually remember.
At Age 23, He Started a Side Hustle While on Welfare. It Led to a 7-Figure Business and a Stay on Richard Branson's Private Island.
Josh Turner launched a side project after he was fired — and it led to a lucrative business that gives back.
6 Social Media Trends Defining Gen Z's Shopping Behavior
The classic sales funnel is outdated for Gen Z, as their shopping journey is now non-linear. It involves platforms like TikTok, Instagram and YouTube, focusing on viral videos, user-generated content and influencer recommendations rather than traditional ads.
How to Turn Big Business Moments Into Lasting Brand Momentum
Big moments like launches and funding rounds are just the beginning. The real ROI comes from what you do next.
AI Is an Incredible Customer Service Asset — But It's Not Flawless. Here's How to Avoid 4 Common Mistakes.
AI is revolutionizing customer service in 2025, offering speed, personalization and efficiency. But to avoid frustrating users, businesses must ensure the following things.
How to Handle Negative Feedback and Turn Bad Reviews Into Great News For Your Business
Bad reviews can undermine your brand and hurt your revenue. Learn how to turn things around and transform harmful feedback into a bottom-line boost for your business.
74% of Entrepreneurs Complain the Sales Cycle Is Getting Longer. I Took These 3 Steps to Shorten It and Accelerate My Company's Growth.
Most entrepreneurs say sales are slowing, but I've improved our growth rate by 239% since 2020. Here's how I did it.
