Andrea Olson

Entrepreneur Leadership Network® VIP

Bio

Andrea Olson is a strategist, speaker, author and customer-centricity expert and has served as an outside consultant for EY and McKinsey. She is a visiting lecturer at the University of Iowa’s Tippie College of Business, a TEDx presenter and a TEDx speaker coach.

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Latest

Leadership

Watch Out for These Dangerous Business Habits That Masquerade as Strategy

Your strategy isn't stuck because of change resistance, poor communication or a bad plan. It's stuck because of persistent myths.

Business Culture

Stop Rewriting Your Corporate Strategy and Mission Statement — Here's How to Start Living It

Companies love to roll out refreshed strategies and shiny new mission statements — but if nothing really changes on the ground, what's the point?

Branding

Why Storytelling Beats Bullet Points and Facts Every Time

Bullet points fade. Stories stick. If you want your message to land, not just get heard, use these five proven storytelling frameworks to turn dry content into something people actually remember.

Leadership

Ambiguity Isn't Leadership — It's Avoidance. Why Modern Teams Are Starving for Decisiveness

Teams aren't paralyzed by change — they're paralyzed by leaders who won't make a decision. When clarity is replaced with hesitation, even the best teams stall out, waiting for someone to step up and lead.

Leadership

Bold Talk, But No Follow-Through? You Might Be Performative With Your Strategy

Executives performing strategic leadership without substance create cynicism, waste resources and undermine organizational effectiveness.

Marketing

Why 'Delighting Customers' is Just Corporate Lip Service

This aspirational statement is more damaging to customer satisfaction and loyalty than you think.

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