Marketing
Your marketing strategy can make or break your business. Here, discover tips for success when it comes to brand identity, customer engagement, social media presence and more.
After College, She Spent $800 to Start a Side Hustle That Became a 'Monster' Business Making $35 Million a Year: 'I Set Intense Sales Targets'
Demi Marchese wanted to build a "bold, global, connected" business.
He Built a $100 Million Brand in Menswear — Now He's Taking On Baby Monitors After a Scary Wake-Up Call
Kevin Lavelle of Harbor proves that success in entrepreneurship comes with solving the problems you face yourself.
How I've Mastered the Art of Watching Trends to Predict and Create Viral Products — and How You Can, Too
I've made trend-watching and in-depth analysis my habit. Here are the hacks that will be useful for anyone who wants to create products that appeal to global audiences.
Grow Your LinkedIn Audience 10x With These Expert Tips
See the methods top professionals use to grow influence and drive results.
More Posts on Marketing
The Smart Way To Win Over Your Competitor's Customers
Every business loses customers. Your job is to be the one they find next and stick with.
People Line Up Down the Block to Try This Iconic NYC Pizza. Now, It Could Be Coming to Your City.
Lawrence Longo shares his vision for the next great American pizza brand, its loyal following and the strategy behind big growth.
I Run A Global Advertising Agency. Here's How We Create Great Ideas — By Rewarding Lots of Bad Ideas
You won't get anywhere by demanding good ideas. Instead, encourage a lot of bad ones first.
Why Do Customers Say Yes to Buying — But Don't Follow Through? Discover the Hidden Reasons Behind Lost Sales
Discover why potential customers often agree they like your product or service but still walk away without purchasing. Learn the hidden barriers behind these lost sales — and practical steps you can take to turn "yes" into an actual sale.
Domain Costs Can Spiral — Take These Steps to Stay in Control and Save Thousands
Domain brokers help brands secure premium web addresses, but hidden fees can inflate costs fast. Learn how to vet brokers, avoid markup traps and stay on budget when buying high-value domains.
Why In-Person Events Are Still a Business Superpower in 2025
In-person events remain one of the most powerful tools entrepreneurs can use to build trust, expand networks and accelerate growth.
Most Entrepreneurs Are Getting YouTube Completely Wrong — Here's What Actually Works
While most entrepreneurs chase viral moments and algorithm hacks, the ones building real authority on YouTube focus on human psychology and systematic value creation.
Is AI Bringing You Closer to Your Customer — or Driving Them Away? Here Are 5 Steps to Bridge the Gap
The first principle of business hasn't changed: customers pay you to solve their problems, not give them another AI promise. AI can either help or hinder this basic reality.
Why Marketing Agencies and Consultants Are Struggling Right Now — and How They Can Turn Things Around
2025 is a watershed year for marketing consultants and agencies. Let's discuss the pressures, pitfalls and the way ahead.
John and Hank Green Built a Company That Gives Away 100% of Its Profits — Here's How
The Green brothers are rewriting the rules of business — proving a company can thrive while giving away 100% of its profits.
How to Consistently Exceed Customer Expectations and Build Unshakeable Trust
Delivering more than you promise builds lasting trust and sets you apart from competitors. Set realistic expectations, then consistently exceed them.
