Micah Zimmerman

Entrepreneur Staff

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Branding

What Small Business Owners Can Learn From This Multi-Billion-Dollar Beverage Company's Rebrand

BODYARMOR recently rebranded and launched a new marketing campaign, hoping to evolve its message with more clarity, boldness and authenticity. Here are five lessons entrepreneurs can learn from its thinking.

Starting a Business

These Yale Students Raised $3 Million in 14 Days to Build Their 'Anti-Facebook' Startup: 'I Can See My Childhood Self Looking Up to Me.'

Two 21-year-old Yale juniors are changing digital networking with Series, an AI-powered platform backed by $3 million in venture capital.

Recently Edited Content by Micah Zimmerman

Leadership

Web3's Speed Is No Longer Optional. It's the Path to Adoption.

For Web3 to move beyond prototypes and achieve mainstream adoption, blockchains must deliver sub-second speed, massive scalability and predictable costs to meet real-world demands.

By Sandeep Nailwal
Management

AI Won't Wait for Your Strategy — Why Should Your Leadership?

AI is moving faster than any technology shift in history. Here's why speed, agility and decisive execution are make-or-break moves for today's leaders.

By Nayaki Nayyar
Growing a Business

Why In-Person Events Are Still a Business Superpower in 2025

In-person events remain one of the most powerful tools entrepreneurs can use to build trust, expand networks and accelerate growth.

By Cara Sloman
Growing a Business

Why Content Is a C-Suite Level Issue in the Age of AI

AI isn't transforming businesses — content is, and this article shows six reasons content strategy now belongs in the C-suite.

By Colleen Jones
Innovation

Is AI Bringing You Closer to Your Customer — or Driving Them Away? Here Are 5 Steps to Bridge the Gap

The first principle of business hasn't changed: customers pay you to solve their problems, not give them another AI promise. AI can either help or hinder this basic reality.

By Matthew Mottola
Growing a Business

John and Hank Green Built a Company That Gives Away 100% of Its Profits — Here's How

The Green brothers are rewriting the rules of business — proving a company can thrive while giving away 100% of its profits.

By Leo Zevin

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