Colleen Jones

Entrepreneur Leadership Network® Contributor

Bio

Colleen Jones is president of the award-winning firm Content Science, which has advised hundreds of the world's top brands and Fortune 500 companies. Colleen wrote the highly rated book The Content Advantage: Succeed at Digital Business with Effective Content, now in its third edition.

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Latest

Growing a Business

Why Content Is a C-Suite Level Issue in the Age of AI

AI isn't transforming businesses — content is, and this article shows six reasons content strategy now belongs in the C-suite.

Leadership

3 Costly Mistakes Companies Make When Using Gen AI

Gen AI isn't like other technology, so it's easy to miss the real risks of deploying it across your content. Understand three potential blindspots so you can sidestep the risks of gen AI and maximize the rewards.

Growing a Business

4 Ways Content Can Make or Break Your Customer Experience

When efforts to modernize customer experience focus too much on technology and not enough on content, your company risks wasting resources, falling behind the competition and losing customers.

Marketing

4 Content Secrets from World-Class SaaS Companies That Any Business Can Apply

Use content techniques from titans like Intuit, Salesforce, and Mailchimp to get and keep customers.

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