Carl Stoffers

Entrepreneur Staff

Bio

Carl Stoffers is the Senior Business Editor at Entrepreneur, where he covers the franchise industry. Before joining Entrepreneur, he was Managing Editor at IPVM and held editorial roles at The New York Times Upfront, The Marshall Project, and the New York Daily News. He holds a Master's in Journalism from Columbia University.

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Latest

Franchise

Franchisors Have a Secret Weapon Against Rising Costs. Here's How It Works.

Franchise strategist Nick Powills explains how franchisors buffer owners with scale purchasing, diversified sourcing and cost-cutting playbooks.

Franchise

These Are the Top 10 Burger Franchises in 2025 — And They Can Make More Than $1 Million a Year

The top 10 burger franchises on the Franchise 500 aren't just fan favorites — they're smart investments with brand strength, franchisee support and growth to back them up.

Franchise

This Husband and Wife Started a Business in One of the Fastest-Growing Areas of the Country. Now They Have 9 Locations — Some Doing Over $1 Million a Year.

Chad and Tiffany Mussmon grew from a single The Little Gym in 1997 to seven locations plus two Snapology territories — and now run a co-branded hub built for busy families.

Franchise

See Which Former Super Bowl MVP Just 'Stole' Danny DeVito's Jersey Mike's Job

DeVito helped humanize the brand, but a new NFL deal has Jersey Mike's turning to a fresh source of star power.

Franchise

Want to Start a Business? This Franchise Will Give You Up to $100,000 to Do It.

Firehouse Subs is cutting startup costs for certain franchisees with a new round of incentives worth up to $100,000 per restaurant.

Franchise

This Entrepreneur Turned a Weekend Side Hustle Into a Business That Doubled Margins — And Is on Track for $7 Million

Sal Longo turned a daycare side gig into a real business. After a back-to-basics reset, Busy Bee Jumpers earned $5.5 million last year from a single location.

Recently Edited Content by Carl Stoffers

Franchise

From Startup to Scale — A CEO's Guide to Social Media That Delivers

Whether you're building your brand from the ground up or ready to outsource your online presence, learn how to use social media with purpose, personality and profit in mind.

Franchise

How to Unlock the Potential of Multi-Unit Franchise Ownership

Nearly half of U.S. franchise owners operate more than one location. Here's how to know if you're ready to join them — and what to expect when you do.

Starting a Business

The Procrastination Problem in Business No One Talks About

Entrepreneurs often believe they need more time, more information, or more clarity. But what if the real issue is fear of failure?

Business News

Here's How Much Palantir Pays Its Top Tech Talent, From Software Engineers to AI Researchers

With stock up nearly 500% in a year, Palantir is booming. Here's how that translates into pay for its employees.

Business News

Apple Smashes Expectations With $94 Billion Quarter. Here's How the iPhone Maker Did It.

Apple just reported a significant revenue beat for its latest quarter, exceeding analyst expectations.

Franchise

How to Prepare Your Business — And Yourself — For a Smooth Exit

After decades of building your business, turning it over to someone else can be emotional. But with the right mindset and a strong plan, it can also be your proudest moment.

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