Branding - Page 8
From personal branding or corporate business branding, entrepreneurs know a strong branding strategy and design are imperative to success. Learn more, here.
What Small Business Owners Can Learn From This Multi-Billion-Dollar Beverage Company's Rebrand
BODYARMOR recently rebranded and launched a new marketing campaign, hoping to evolve its message with more clarity, boldness and authenticity. Here are five lessons entrepreneurs can learn from its thinking.
Crisis Management 101 — How to Handle Bad Press Before It Burns Your Brand (and Your Bottom Line)
Getting ahead of a PR crisis is key to protecting brand integrity and earning customer trust.
The Business I Built From My Garage Was Weeks Away From Failure. Then I Had an Idea That Helped It Grow 6,000% in 2 Years.
When Daniel Haarburger's dog Milo was recovering from surgery, the founder had a business breakthrough.
She Started a Sustainable Business After a 'Near-Death Experience.' It Led to 8-Figure Sales and Replaced Over 656 Million Pieces of Plastic.
Lauren Gropper, founder and CEO of Repurpose, didn't always want to be an entrepreneur — then circumstances changed.
More Posts on Branding
This Couple Started a Side Hustle to Improve a 'Terribly Made' Bathroom Essential. Now the Business Earns More Than $3 Million a Year.
Michael Fine and Lisa Schulner-Fine launched lifestyle brand Quiet Town in 2016 and have been growing it ever since.
Want to Be the Next CEO of Jack in the Box? You Have to Be Really Good at Fortnite.
The fast food giant and Fortnite have a simple question: Do you have what it takes to be Jack in the Box's next CEO?
It's Time to 'Choose Better' — Inside BODYARMOR's Play for the Sports Drink Crown
BODYARMOR's new 'Choose Better' campaign is tapping stars like Joe Burrow and Sabrina Ionescu to help with its rebrand. The brand is focusing on authenticity and Kobe Bryant's legacy as it debuts new packaging, reduced-sugar options and products to reflect smarter hydration choices.
This Critical But Misunderstood Strategy Can Help Your Business Grow — Here's How to Use It the Right Way
Learn how to use founder branding to make your company (not yourself) the industry-dominating name.
How Defining Your Purpose Can Help Attract the Right Clients, Build Culture and Drive Success
Embrace your "why," and enjoy long-term success.
After Losing $5 Million Overnight at Age 25, He Started a Business on Track for $50 Million. Here's the 'Lightbulb Moment' That Made It Happen.
At 17, Matt Orlic had a job that would help launch him into entrepreneurship.
I Was a Buyer for Target and Watched Many Brands Go Bankrupt. Here's the Dark Side of Landing on 10,000 Shelves.
Founders often think about retail benchmarks all wrong. Once they realize their mistake, it's too late.
Imitation Is the Sincerest Form of Flattery — Until It Isn't. Here's How I Stopped Impersonators From Ruining My Company's Reputation.
Don't let the industry's bad apples steal from you. Here's how to protect your brand name.
This Is What a $300 Million TikTok Strategy Looks Like
Glow Recipe has mastered the social media sales funnel, and they're opening their playbook.
Free Webinar | April 30: Maximize Your Marketing Impact on a Shoestring Budget
Join Nilofer Vahora, CMO of amika, on April 30th for an exclusive session on leveraging cost-effective marketing strategies that deliver big results without breaking the bank. Register now!
How I Built 22 Thriving Businesses United by One Powerful Mission — And How You Can Too
Dr. Christina Rahm discusses how her multiple businesses, all of which offer unique functions and products, come together under one united purpose.
