Magic Touch High-tech kiosks let you interact with customers in real time.
By Gwen Moran Edited by Frances Dodds
Opinions expressed by Entrepreneur contributors are their own.
Most people look at a shelf and see a shelf, but David Sautersaw a way to display and demonstrate more than 50 products in justa few square feet. Sauter, 33, heads up DMInteractive, a Green Bay,Wisconsin, developer and integrator that developed an interactivekiosk allowing manufacturers to create elaborate informationcenters in minimal amounts of space.
The kiosks are equipped with touchscreens that allow customersto see products in action through video clips. Presently in stageone of a two-part development process, the kiosks will ultimatelybe equipped with Internet connections that will allow customers andretail salespeople to interact in real time with customer servicerepresentatives from the manufacturer.
"[Interactive kiosks] allow you to serve yourcustomers' needs at the time and place they want," saysSauter, who was the driving force behind the kiosks. "You candisplay an entire catalog and promote all products in a limitedfloor space area. As technology [improves], it's important touse that to serve customers more effectively."
Sauter believes the kiosks have the potential to develop intoinformation centers that can be customized for customers. "Wewill be able to collect noninvasive information about customers sothat we can customize the experience," Sauter continues."Like Amazon.com, we can suggest other products or offerrelevant information to customers when they return."
Gwen Moran is president of Moran Marketing Associates, apublic relations and marketing communications agency in Ocean, NewJersey. She is currently compiling a marketing workbook titledPromote Your Business. E-mail her at moranmarketing@erols.com.
Contact Source
- DMInteractive, (800) 364-2010, sales@dminteractive.com
