Online Advertising: Page 3
How Augmented Reality Will Become a Lynchpin of Future Advertising
The prime purpose of advertising is to give contextual information, without contextual information, any advert is meant to lose relevance
5 Hot Online Advertising Trends in Europe
The amount of money European companies are spending on online advertising has increased year after year since 2006.
AnyMind Group Closes Series B Funding Round
The funds will also be used for potential strategic acquisitions in the advertising, influencer marketing and human resource industries, and acceleration of talent and product growth
3 Lessons Entrepreneurs Can Learn From the Massive Changes in Digital Journalism
Local journalism paid for a watchdog in every city council. Online journalism tells you what Trump tweeted this morning.
This Suggestive Super Bowl Commercial Takes 'Food Porn' to a New Level
With its first-ever ad for the Super Bowl, frozen food company Devour follows a man addicted to 'frozen food porn' and his frustrated wife.
This Singapore-based Startup Is Driving Growth In Ad-tech Industry Through AI
For the advertising industry, the startup is looking at more ways marketers and advertisers in Asia can reach their audiences
How Companies Can Avoid Death by Rising Advertising Costs
Follow these three tips for cost-effective content marketing and social media strategies to stake your spot in the digital ad space and grow.
You Are Losing up to 70 Percent of Your Media-Buying Budget
Hidden fees and charges are making holes in your advertising budget. Is there a way to avoid that?
A New Way to Examine and Tackle Mobile Ad Fraud
Anti-fraud solutions will help to advance the entire mobile ad ecosystem.
5 Reasons Why Businesses Should Invest in Google AdWords
Bid strategically on keywords that can convert for your business.
AI Carving The Niche Of Digital Advertising
The technology has been a catalyst in the constant growth of digital advertising
Clicks Are Not the Only Online Marketing Metric and They May Not Even Be the Best
For decades the billboard and TV industries have tested markets in a way ecommerce entrepreneurs will find tells them a whole lot more.
Consumers Don't Have an Attention Problem. It's Just That Your Advertising Isn't Very Good.
With so much media available to consume, quality matters more than ever for ads.
How Bots Steal Your Online Advertising Budget
The digital ad space is rife with fraud and bots, stealing your precious marketing dollars.
Include Remarketing In Your Online Strategy To Improve Your Conversion
Well-used remarketing can provide many advantages in addition to increasing your conversion rate, which is the first thing we always think about