Startup How-To Guides Learn how to start a small business with our small business startup guide. Learn everything from raising startup capital to building a brand image.

Laying the Startup Groundwork

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Starting your own business is not just about having a dream. There are real steps to ensure your business a successful start. So what are all of the things you should consider when launching your new brainchild?

Startup Basics "

Planning for a Successful Start

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The old adage goes: failure to plan is a plan for failure. Your business plan does not need to be complex or convoluted, but it is necessary. If you are having a hard time pulling your plan together, our experts can help.

Business Plans "

Raising Capital

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You've got the idea and you've got a plan. But you can't start a business without a little cold hard cash. If you have it, you can always invest your own funds, but if you're like most, you'll need a little help.

Getting Financing "

Establishing Your Image

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You may have a great idea, product or superior service, but have you thought about what image your startup will take on? Often the difference between success and failure is creating a brand that consumers will recognize.

Branding "

Finding Customers

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Without customers, it doesn't matter how great your product is, how well you branded you are, or how well funded your start-up is. Learn how to get your product to market, target your audience and build a customer base.

Finding Customers "

More Startup How-To Guides

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Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Franchise

This Husband and Wife Started a Business in One of the Fastest-Growing Areas of the Country. Now They Have 9 Locations — Some Doing Over $1 Million a Year.

Chad and Tiffany Mussmon grew from a single Little Gym in 1997 to seven locations plus two Snapology territories — and now run a co-branded hub built for busy families.

Growing a Business

People Line Up Down the Block to Try This Iconic NYC Pizza. Now, It Could Be Coming to Your City.

Lawrence Longo shares his vision for the next great American pizza brand, its loyal following and the strategy behind big growth.

Business Solutions

Turn Your Expertise into a Published Book for Only $49

Build literary authority and boost your revenue.

Marketing

I Run A Global Advertising Agency. Here's How We Create Great Ideas — By Rewarding Lots of Bad Ideas

You won't get anywhere by demanding good ideas. Instead, encourage a lot of bad ones first.

Starting a Business

My Husband and I Have Built Multiple Businesses Together — Here's How We Make It Work in Business and in Life

Working with your spouse can be an incredible experience, especially when you share the same goals and values. Here's how to do it successfully.