Want Better Email Conversion Rates? Try These 7 Tips. (Infographic) While every business is going to have a different audience and there isn't a single email solution that will work for everyone, this data is great to use as a starting point for your own testing.

By Jonathan Long

Opinions expressed by Entrepreneur contributors are their own.

FirmBee | Pixabay

Email marketing can deliver tremendous results when it is done correctly. It is one of the most effective forms of online marketing -- and that isn't going to change anytime soon.

Are your email campaigns performing as well as they could be?

Related: 5 Do's and Don'ts For Creating Effective Email Lists

My company teamed up with HubSpot to create the infographic below, using the data from the 2014 Science of Email Report. The data will give you a good idea of how your recipients are reading your email, filtering your email and why they are unsubscribing from your list. The data also uncovers the email clients and devices that are the most popular.

While every business is going to have a different audience and there isn't a single email solution that will work for everyone, this data is great to use as a starting point for your own testing.

Click to Enlarge

Want Better Email Conversion Rates? Try These 7 Tips. (Infographic)

Related: Here Are 6 Data-Backed Tricks for Getting Your Sales Emails Opened

Jonathan Long

Founder, Uber Brands

Jonathan Long is the founder of Uber Brands, a brand-development agency focusing on ecommerce.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Leadership

7 Steps to De-Risking Big Business Decisions Before They Backfire

When the stakes are high, these seven steps can help you avoid costly mistakes, eliminate bias and make smarter decisions that actually scale.

Business News

United Airlines Says It Is Adding Extra Flights in Case Spirit 'Suddenly Goes Out of Business'

Rival airlines, including United and Frontier, are adding new routes as Spirit cuts 12 cities from its schedule.

Leadership

The Difference Between Entrepreneurs Who Survive Crises and Those Who Don't

In a business world accelerated by AI, visibility alone is fragile. Here's how strategic silence and consistency can turn reputation into your most powerful asset.

Employee Experience & Recruiting

Here's the Real Reason Your Employees Are Checked Out — And the Missing Link That Could Fix It

Most disengaged employees aren't exhausted — they're disconnected, and storytelling may be the key to rebuilding that connection.

Leadership

Can Startup Founders Become Great CEOs? Here's What It Takes.

Startup founders CAN evolve into outstanding CEOs — rather than being replaced by them. Here's how.