No More AC? Scientist Invents the 'World's Whitest Paint' To Cool Down Your House The wonder paint reflects 95 percent of the sun's rays, making surfaces up to 19 degrees cooler.

By Jonathan Small

A scientist at Purdue University concocted a white paint that can cool down buildings and prevent global temperatures from rising.

Xiulin Ruan, a professor of mechanical engineering, created white paint that reflects 98% of the sun's rays away from the Earth's surface. When applied to the roof of structures, the paint cools down surfaces as much as eight degrees during the day and up to 19 degrees cooler at night, according to a report in The New York Times.

"If you were to use this paint to cover a roof area of about 1,000 square feet [93 m2], we estimate that you could get a cooling power up to 10 kilowatts. That's more powerful than the air conditioners used by most houses," Ruan said.

Scientists consider paints like this transformational for cooling down the planet and reducing electricity use, as buildings with this kind of white paint would require less air conditioning.

And Ruan doesn't want to stop at buildings. Last year, he announced that he has invented a version of this paint for vehicles, too.

Related: Going, Going, Gone! Climate Change Is Causing More Baseball Homeruns

World record holder

How white is the paint? In 2021, the Guinness Book of World Records named it the whitest paint on earth. But Ruan Ruan told the Times that wasn't the goal.

"We weren't really trying to develop the world's whitest paint," Dr. Ruan said. "We wanted to help with climate change, and now it's more of a crisis and getting worse. We wanted to see if it was possible to help save energy while cooling down the Earth."

Unfortunately, the paint won't be on sale for about another year, as researchers are working on improving its durability and resistance to dirt.

But with the planet recording record temperatures almost daily, the need for a global paint job couldn't come fast enough.

Jonathan Small

Entrepreneur Staff

Founder, Strike Fire Productions

Jonathan Small is a bestselling author, journalist, producer, and podcast host. For 25 years, he has worked as a sought-after storyteller for top media companies such as The New York Times, Hearst, Entrepreneur, and Condé Nast. He has held executive roles at Glamour, Fitness, and Entrepreneur and regularly contributes to The New York Times, TV Guide, Cosmo, Details, Maxim, and Good Housekeeping. He is the former “Jake” advice columnist for Glamour magazine and the “Guy Guru” at Cosmo.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

United Airlines Says It Is Adding Extra Flights in Case Spirit 'Suddenly Goes Out of Business'

Rival airlines, including United and Frontier, are adding new routes as Spirit cuts 12 cities from its schedule.

Leadership

Can Startup Founders Become Great CEOs? Here's What It Takes.

Startup founders CAN evolve into outstanding CEOs — rather than being replaced by them. Here's how.

Leadership

7 Steps to De-Risking Big Business Decisions Before They Backfire

When the stakes are high, these seven steps can help you avoid costly mistakes, eliminate bias and make smarter decisions that actually scale.

Leadership

The Difference Between Entrepreneurs Who Survive Crises and Those Who Don't

In a business world accelerated by AI, visibility alone is fragile. Here's how strategic silence and consistency can turn reputation into your most powerful asset.

Employee Experience & Recruiting

Here's the Real Reason Your Employees Are Checked Out — And the Missing Link That Could Fix It

Most disengaged employees aren't exhausted — they're disconnected, and storytelling may be the key to rebuilding that connection.