Start a Urban Air Adventure Park Franchise in 2025

Company Overview

About Urban Air Adventure Park

Industry	Recreation
Related Categories	Adventure Parks/Entertainment Centers, Miscellaneous Children's Businesses, Miscellaneous Recreation Businesses
Founded	2011
Parent Company	Unleashed Brands LLC
Leadership	Jeff Palla, Brand President
Corporate Address	2350 Airport Fwy., #505 Bedford, TX 76022
Social	Facebook, Twitter, LinkedIn, Instagram, YouTube

Business Overview

Franchising Since	2013 (12 years)
# of employees at HQ	274
Where seeking	This company is offering new franchises throughout the US. This company is offering new franchises worldwide.
# of Units	193 (as of 2024)

Information for Franchisees

Here's what you need to know if you're interested in opening a Urban Air Adventure Park franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Definition: The initial fee paid to a franchisor to join their system What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.	$100,000
Initial Investment Definition: The total amount necessary to begin operation of the franchise What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.	$3,554,475 - $8,332,097
Net Worth Requirement Definition: The minimum net worth you must have in order to qualify to become a franchisee of this company What you need to know: Net worth is the value of a person's assets minus liabilities. Assets include cash, stocks, retirement accounts, and real estate. Liabilities include items like mortgages, car payments, and credit card debt.	$1,500,000
Cash Requirement Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.	$750,000
Veteran Incentives Definition: A discount or other incentive offered to military veterans who buy a franchise with this company.	5% off franchise fee
Royalty Fee Definition: A ongoing fee paid to the franchisor on a regular basis. What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.	7%
Ad Royalty Fee Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts. What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.	Up to 6%
Term of Agreement Definition: The length of time your franchise agreement will last. What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.	10 years
Is franchise term renewable?	Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing	Urban Air Adventure Park has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training	76 hours
Classroom Training	76.5 hours
Ongoing Support	Purchasing Co-ops Newsletter Meetings & Conventions Toll-Free Line Grand Opening Security & Safety Procedures Lease Negotiation Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing Support	Co-op Advertising Ad Templates National Media Regional Advertising Social Media SEO Website Development Email Marketing Loyalty Program/App

Operations

Additional details about running this franchise.

Is absentee ownership allowed?	No
Can this franchise be run from home/mobile unit? Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.	No
Can this franchise be run part time? Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.	No
# of employees required to run	80
Are exclusive territories available? Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened. What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.	Yes

Franchise 500 Ranking History

Compare where Urban Air Adventure Park landed on this year's Franchise 500 Ranking versus previous years.

Additional Rankings

Curious to know where Urban Air Adventure Park ranked on other franchise lists? Find out below.

Ranked #1 in Adventure Parks/Entertainment Centers in 2025

Best of the Best

Ranked #112 in 2025

Franchise 500

Ranked #55 in 2025

Top Brands for Multi-Unit Owners

Urban Air Franchise

Are you a business owner looking for a franchise opportunity? Owning and operating a new franchise location is an excellent business opportunity for entrepreneurs looking to expand their portfolio at a relatively low risk.

Several industries are finding their footing in the aftermath of the pandemic, but franchising is more popular and successful than ever. According to the International Franchise Association, the industry employed 8.45 million people and reached a production output of $826.6 billion in 2022

More entrepreneurs joining the industry means more growth potential. So, if you’re ready to discover more revenue potential, read on to see if becoming an Urban Air franchisee is your next move.

About Urban Air

Urban Air’s history

Urban Air is the Ultimate Indoor Adventure Park where everyone from adults to kids is welcome. The company has franchises across the United States and Canada and is perfect for hosting birthday parties, events or a classic day of family fun.

Urban Air, led by CEO Michael Browning, has headquarters in Bedford, Texas (in the Dallas-Fort Worth area) and has been open since 2011 and franchising since 2013. As the world’s largest adventure park, it boasts over 290 current parks open, with more than 80 locations in development.

The industry

Urban Air falls into the industry category of family entertainment centers. The industry used to consist of arcades and bowling alleys but has since grown to miniature golf, indoor parks and more. Some of the critical attributes of family entertainment centers are:

Appeal to ages eight to 14 and their parents.
They are distinct from destination amusement parks because they are local and more affordable.
North American families attend three to five times a year and spend $12 to $22 per visit.
August tends to be the industry’s busiest month.

Aside from the COVID-19 pandemic, the family entertainment center industry maintains steady revenue and grows as new concepts arise. Urban Air trampoline parks are one of the latest additions to the industry, as 850 and counting trampoline facilities exist in the United States.

These parks are attractive because people of all ages can envision themselves as gymnasts, play dodgeball, participate in jumping competitions and experience a new way to exercise.

Urban Air’s services

Urban Air is not just a trampoline park; it also offers many other attractions. As new trends are introduced to the industry, the company knows how important it is to provide diverse options. Because of this, Urban Air has activities including:

Mini golf.
Go-karts.
Bowling.
Ropes course.
Zip lines.
Laser tag.
Indoor skydiving.
Bumper cars.

Urban Air strives to stay on the cutting edge of business trends, and its goal is always to offer the newest and best attractions.

Franchising with Urban Air

If you like what you’ve heard about Urban Air, keep reading for the details you need to know about becoming a franchise owner.

What are the benefits of franchising with Urban Air?

Starting a new business can be filled with uncertainty and financial burdens. While challenges and investments will still be required with franchising, entering into a franchise agreement with Urban Air can alleviate those concerns.

See below for some key benefits that come with joining the company.

Urban Air provides its franchise owners with multiple revenue opportunities through:

Attractions-based pricing: Urban Air offers a choose-your-own-adventure type of experience, as there is something for everyone at its parks. The Deluxe option is for guests who only want to have fun on trampolines, the Ultimate is for guests who want options but not necessarily premium attractions and the Platinum is for guests who want unlimited access to everything the park has to offer.
Endless play: This is a membership option through which adventurers pay a monthly rate to get VIP treatment upon each visit.
Café: Because the average guest spends over three hours at an Urban Air location, the franchise offers an in-park, fast-casual café to refuel adventurers with food, treats and beverages.

Urban Air Parks thoroughly prepares its employees with 50 hours of online and in-person training that covers:

Finances.
Hiring process.
Marketing and sales.
Labor optimization.
In-park revenue.
Memberships and e-commerce.
Insurance.
Hands-on operational training program.

Urban Air provides its franchisees with continuous support throughout the entire partnership. Whether it’s marketing or operational support, the company offers fifteen times the support than owners of comparable units.

In addition, Urban Air adventure parks offer unique attractions on the cutting edge of industry trends. The company stays ahead of its competition by finding the next big thing instead of waiting for it to happen.

Who are the ideal candidates for Urban Air?

Urban Air wants candidates who have a passion for more than just business. The company wants its franchise owners to believe in Urban Air and its mission to provide a space for kids and families to unwind and interact with their community.

Because of that, Urban Air looks for potential business owners who possess qualities including:

A love for people.
A desire to make an impact on their community.
A passion for making kids feel loved.
A drive to build a lasting legacy.
Business ownership experience.
Sales and management experience.
Team leadership experience.
Hospitality industry experience.

The company encourages franchising, which is why it allows franchisees to own remote locations outside their local market. Urban Air is looking for entrepreneurs who want to own single units or multi-units or who are looking to invest.

How much does it cost to become an Urban Air franchise owner?

Before entering a franchise agreement with Urban Air, you must have all the facts. Partnering with an established company comes with perks but also costs and fees.

Luckily, Urban Air is quite transparent about its financial requirements. Take a look at the facts and figures you need to know below.

Initial franchise fee: $49,500 - $100,000.
Three months’ rental and deposit: $15,000 - $30,000.
Pre-opening, grand opening marketing and payroll expenses: $30,000 - $50,000.
Travel and training expenses: $5,000 - $10,000.
Insurance (first year's premium): $1,500 - $7,500.
Startup office supplies and inventory: $5,000 - $12,000.
Furniture, fixtures, fitness and first aid equipment and graphics: $50,000 - $60,000.
Architectural and engineering professional services: $8,000 - $15,000.
Signage: $7,000 - $15,000.
Leasehold improvements net of tenant improvement allowance/landlord contribution amounts: $90,000 - $170,000.
Legal, accounting and organizational costs: $500 - $4,000.
Miscellaneous costs: $1,000 - $5,000.
Additional funds (three months): $25,000 - $50,000.
Royalty fee: 7%.
Advertising requirement: 5%.
Liquid capital: $750,000.
Total initial investment: $301,500 - $515,500.

How do you open an Urban Air franchise?

Keep reading for the eight-step discovery process for how to open your own Urban Air franchise.

Overview of goals: You’ll meet with the Urban Air team to discuss professional needs, goals, background, timeline, financial information and any questions you may have.
Brand review: You will participate in a presentation that covers the company’s vision, goals and value proposition. This will help you better understand Urban Air’s culture, business model and the steps it takes to become successful in the franchise system.
Request for consideration: You will sign a non-binding, confidential document that expresses your intent to continue.
Funding and territory analysis: Urban Air’s small business lender will walk you through the funding process and review potential target locations for the real estate selection process.
Review Franchise Disclosure Document: An FDD will disclose vital information on Urban Air’s background, including finances and proprietary information.
Attend launch day: You will meet the executive leadership team and ask any outstanding questions about the company. You will also get to experience the company culture.
Final franchisee and financial validation: If everything goes according to plan, you’ll receive a letter informing you that you will have your own Urban Air franchise location.
Sign franchise agreement: It’s time to make it official. You’ll become a member of the Urban Air family, move forward with the site selection process and participate in onboarding.

Is owning an Urban Air Adventure Park franchise location right for you?

As a franchisor, Urban Air is a company passionate about growing its brand, working with dedicated franchisees and serving its community with family fun.

If you’re looking for more info on franchise opportunities and starting your own business, explore Entrepreneur’s Franchise Center.

More from Urban Air Adventure Park

Urban Air Adventure Park: The Ultimate Indoor Adventure Destination

Urban Air Adventure Park is a leading indoor family entertainment franchise offering a variety of attractions that combine active play, fitness, and fun. Founded in 2011, Urban Air has transformed the traditional trampoline park concept into a full-scale indoor adventure park with experiences for kids, teens, and adults.

Urban Air’s parks feature a wide range of attractions including climbing walls, ropes courses, go-karts, laser tag, bowling, mini golf, warrior obstacle courses, indoor playgrounds, and, of course, trampolines. The parks are designed to appeal to all age groups and serve as the perfect venue for birthday parties, corporate events, and community gatherings.

With more than 300 parks open or in development nationwide, Urban Air has become a recognized leader in the family entertainment industry and a proud member of the Unleashed Brands portfolio.

Why Open an Urban Air Adventure Park Franchise?

Owning an Urban Air franchise allows you to invest in a premier entertainment concept with a proven track record and a strong business model. Urban Air combines multiple revenue streams with high repeat visitation, making it one of the most dynamic concepts in family entertainment.

Key franchise advantages include:

A highly recognizable brand with a loyal customer base
Multiple attractions that drive repeat business and cross-generational appeal
Revenue opportunities through admissions, memberships, food & beverage, birthday parties, and private events
Comprehensive marketing support and operational systems through Unleashed Brands
Access to ongoing innovation and new attraction development to keep parks fresh and exciting

Numbers to Get Excited About

23.2% Average EBITDA*
$4,960,132 Average Park Volume*
350+ Parks Open or Under Development

Urban Air Adventure Park has consistently ranked on Entrepreneur’s Franchise 500 and is widely recognized as an industry leader.

What Makes Urban Air a Strong Business Opportunity?

Urban Air’s diverse attraction mix and revenue streams make it a scalable and resilient business. Families continue to seek out unique, active experiences, and Urban Air delivers a one-of-a-kind entertainment offering in every market.

Key considerations for potential franchisees include:

Prime territory availability and market demand
Initial investment costs, including franchise fee, buildout, and equipment
Ongoing royalties and national marketing contributions
Meeting Urban Air’s net worth and liquid capital requirements

Urban Air is ideal for entrepreneurs with experience in operations, team leadership, or multi-unit business ownership who are passionate about creating exceptional experiences for families.

Training & Support

Urban Air Adventure Park provides robust training and ongoing support to set franchisees up for success. This includes:

Comprehensive pre-opening training on park operations, staffing, and attraction management
In-park internships and real-world operational training
Dedicated field consultants and business coaches
Marketing support to launch and grow your park in your community
Access to the latest technology and operational tools from Unleashed Brands

How to Start an Urban Air Adventure Park Franchise

Buying a franchise with Urban Air is a structured yet personal journey designed to help both you and our team determine if we’re the right fit for each other. Our 8-step discovery process gives you a comprehensive look at what it means to own and operate an Urban Air Adventure Park. From an initial goals overview to an in-depth brand presentation and territory analysis, each step is built to give you clarity and confidence.

You’ll review important documents like the Franchise Disclosure Document (FDD), explore financing options, and even experience our brand firsthand at Launch Day. If everything aligns, you’ll move into final validation and sign your franchise agreement—officially joining a community of entrepreneurs passionate about bringing active family fun to their markets.

Disclaimer: This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of the states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction. *Financial information presented is a subset, please refer to Item 19 of the latest Urban Air Adventure Park Franchise Disclosure Document, as amended (the “FDD”) for the entire financial performance representations disclosure. Numbers reported from the 2025 FDD, Item 19, Top quartile of the 2.0 Parks.

Disclaimer

The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.

Updated: December 12th, 2022

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