- Franchise 500 Rank
-
N/R Not ranked last year
- Initial investment
-
$755K - $1.6M
- Units as of 2024
-
39 4% over 3 years
Peter Plamondon Sr. co-founded the Roy Rogers Restaurants fast food chain in the 1960s as an in-house restaurant idea for Marriott. He later moved from the parent company to entirely focus on this growing concept. Plamondon believed so much in Roy Rogers Restaurants that he was willing to risk a lot to see it become a prominent brand.
One of his most significant growth strategies was to maintain the franchise's management under the Plamondon family. In 1980, Peter began franchising and sold the business to two of his sons, Pete Plamondon Jr. and Jim Plamondon.
From a hearty honey maple chicken biscuit with a cold brew coffee for breakfast or a Double R Bar burger with onion rings for dinner, Roy Rogers Restaurants offers a varied menu for any time of day. Roy Rogers Restaurants may be a well-known brand due to its high regard for quality food products and a well-thought-out business model.
Why You May Want to Start a Roy Rogers Restaurants Franchise
One of the main reasons Roy Rogers Restaurants stays resilient through tough economic times is that it boasts decades-long franchising experience. It has grown to over 40 units spanning several locations within the country. This family-run business comprises several operational and strategic business elements that may make the brand an ideal franchising opportunity.
At Roy Rogers Restaurants, there may be something for everyone. The Plamondon brothers have been sure to maintain and enforce their father's vision of the business. The company may provide an appealing restaurant experience for people from all walks of life with different ages and income groups. This focus helped the franchise build a robust and loyal customer base from children to executives and senior citizens.
What Might Make a Roy Rogers Restaurants Franchise a Good Choice?
Coupled with a good reputation and a considerable market segment, opening a Roy Rogers Restaurants franchise may have a more predictable outcome than investing in a completely new brand that may struggle to thrive in an already crowded and competitive industry.
To be part of the Roy Rogers team, you should make sure you're financially ready for an initial investment made up of a franchise fee and other startup costs. You should also prepare yourself for ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements.
Roy Rogers Restaurants has partnered with third-party financial lenders that may help franchisees cover the franchise fee, startup cost, equipment, inventory, and payroll.
How To Open a Roy Rogers Restaurants Franchise
As you decide if opening a Roy Rogers Restaurants franchise is the right move for you, make sure you take time to explore the opportunity. Research the brand and your local area to see if a Roy Rogers Restaurants franchise would do well in your community. While competition is healthy, too much of it may not allow for the most possible growth.
Before making any financial commitment or signing an agreement, you must perform your due diligence and establish if this is the right opportunity for you. Speak to existing franchisees and ask the Roy Rogers Restaurants team questions.
Company Overview
About Roy Rogers Restaurants
| Industry | Food |
|---|---|
| Related Categories | Hamburgers, Sandwiches, Chicken |
| Founded | 1968 |
| Parent Company | Roy Rogers Franchise Co. LLC |
| Leadership | James Plamondon, Co-owner |
| Corporate Address |
7490 New Technology Wy., #A Frederick, MD 21703 |
| Social | Facebook, Twitter, LinkedIn, Instagram, YouTube |
Business Overview
| Franchising Since | 1980 (45 years) |
|---|---|
| # of employees at HQ | 20 |
| Where seeking |
This company is offering new franchises in the following US states: Connecticut, District of Columbia, Delaware, Florida, Georgia, Indiana, Kentucky, Maryland, North Carolina, New Jersey, New York, Ohio, Pennsylvania, South Carolina, Virginia, West Virginia |
| # of Units | 39 (as of 2024) |
|
|
|
Information for Franchisees
Here's what you need to know if you're interested in opening a Roy Rogers Restaurants franchise.
Financial Requirements & Ongoing Fees
Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.
|
Initial Franchise Fee
|
$30,000 |
|---|---|
|
Initial Investment
|
$755,250 - $1,580,950 |
|
Net Worth Requirement
|
$1,000,000 |
|
Cash Requirement
|
$500,000 |
|
Veteran Incentives
|
50% off franchise fee; reduced royalty fee for first three years |
|
Royalty Fee
|
5% |
|
Ad Royalty Fee
|
1.5% |
|
Term of Agreement
|
20 years |
| Is franchise term renewable? | Yes |
Financing Options
Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.
| Third Party Financing | Roy Rogers Restaurants has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll |
|---|
Training & Support Offered
Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.
| On-The-Job Training | 160 hours |
|---|---|
| Classroom Training | 48 hours |
| Ongoing Support |
Purchasing Co-ops
Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
|
| Marketing Support |
Ad Templates
National Media
Regional Advertising
Social Media
SEO
Email Marketing
Loyalty Program/App
|
Operations
Additional details about running this franchise.
| Is absentee ownership allowed? | Yes |
|---|---|
|
Can this franchise be run from home/mobile unit?
|
No |
|
Can this franchise be run part time?
|
Yes |
|
Are exclusive territories available?
|
Yes |
Franchise 500 Ranking History
Compare where Roy Rogers Restaurants landed on this year's Franchise 500 Ranking versus previous years.
Additional Rankings
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