The Creative influencer: Krutika aka themermaidscales Krutika kickstarted her career on TikTok where she began the process to make people extol for her work. Anime, Kpop, Make-up, and everything "The Mermaid Scales" wants to express was adored.

By Punita Sabharwal

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Krutika aka themermaidscales

When you stumble upon Krutika's work, you can't help but be awe-struck by how she expresses herself through her content. Genz's most loved and relatable content creator has swept the floor with her charismatic aura all while being very serious when she exclaims "Tell your dog I said hi".

Krutika kickstarted her career on TikTok where she began the process to make people extol for her work. Anime, Kpop, Make-up, and everything "The Mermaid Scales" wants to express was adored. Her aesthetics were loved across the globe, Themermaidsc ales now has a whopping 7.2M followers on Instagram and an Army of 8.16M on YouTube.

Talking about how it all began, she says, "Well, I've just started taking outfit pictures. If I had to explain to my 10-year-old self what I'm doing right now, she would have no idea, but I think she would like it. Everyone might think my username comes from a special story, that I love water, or see myself as a water baby. But the truth is, it's a name I chose randomly without any specific meaning behind it."

To her, ideas come flowing at night or when she finds herself in a relatable situation. Then, she switch to a third-person view and turn them into videos. Her content can be best defined as entertainment or skit videos. Talking about her aim she says, "When I started making content and reading how others felt about it, I had only one goal—to make people happy. I make sure to influence others positively and shed light on important issues through what I do best, which is making skits."

Punita Sabharwal

Entrepreneur Staff

Managing Editor, Entrepreneur India

Punita Sabharwal is the Managing Editor of Entrepreneur India.
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

News and Trends

How Lab-Grown Diamonds are Reshaping Jewellery Market

As sustainability takes the centre stage shaping the luxury market, lab grown diamonds (LGDs) are leading the way and not merely following the latest trends, says Ishendra Agarwal, Founder, Giva

News and Trends

From Humble Beginnings to the AI Frontier: An Exceptional Entrepreneurial Journey

Singh's entrepreneurial career was influenced by his time at Flipkart, which he joined as a software development engineer in 2012. He credits the experience with teaching him how to handle failure and iterate quickly.

Growing a Business

How Building Tech With No Tech Background Taught Me the Most Valuable Skill in Business

The most valuable skill in business today is translation — the power to bridge vision and execution, clarity and complexity, strategy and reality.

Starting a Business

The Hardest Parts of Being a Solopreneur (and How I've Learned to Handle Them)

Solopreneurship is on the rise, offering us freedom and independence — but lasting success depends on tackling its unique challenges with strategy.

News and Trends

India unveils a new simplified two-tier GST regime: Check what gets cheaper, and expensive

The new regime now includes a simplified two slabs at 5% and 18%.