Here is How Brands Can Improve their Twitter Followership Twitter today is considered one of the most powerful social media platforms.
Opinions expressed by Entrepreneur contributors are their own.
You're reading Entrepreneur India, an international franchise of Entrepreneur Media.
In the last few years, the perception of social media has evolved. It is no more just a medium to connect with people or strike conversations, instead, these platforms are now used to drive opinions, campaigns and build brands.
Twitter is considered one of the most powerful social media platforms. If brands use the platform wisely, it can help brands to improve its presence across geographies and boost their customer base.
To achieve the above agenda, a company needs to build its followership. Entrepreneur India gives you tips on how brands can get more Twitter followers.
Content
Be it any platform, today content is the king. And hence, on Twitter, Ritika Malhotra, Group Head - Social Kinnect says, that your content should be relevant and topical as it is a popular news breaking platform.
Therefore, it is important to have a point of view on a given topic and should not something generic.
"You have to be mindful of the quality of tweets going out and ensure you are using the relevant hashtags to garner more reach for your brand. Have conversations with people who are relevant to build awareness which helps create a human persona which encourages more people to follow you," she added.
Engagement
Additionally, being responsive is just as important for growing followers as it shows that your brand cares about its audience.
"Customers remain engaged if they are constantly attended to," Malhotra points out.
Even Aakashraj Kusum Ambre, Co-founder and CEO, Ad Set Go feels in line with Malhotra as he says engagements shape how consumers feel about a brand, including its service and quality.
"One could participate in discussions and debates or respond to feedback and suggestions, making it a two-window communication which would not only attract visibility to your brand's Twitter profile but also make it more engaging and retweet worthy," he says while adding that, "Sometimes, the best engagements are just simple responses. Users are thrilled when brands devote their time to interact with them. It's an indication of admiration and appreciation."
Contest Alerts
Contest alerts are when brands encourage their Twitter followers to use a unique, brand-related hashtag to enter a contest.
It's one of the most effective ways to engage with followers, convert them towards your brand and develop relationships to turn them into long-term loyal customers.
"Brands love the exposure and customers love free stuff. Contests are a win-win for both the audiences. Contests could include conducting polls, photo contest, video or running a group deal or coupon contest varying on its underlying objective," Ambre suggested.
