#StartUpping: Despite Ground-breaking Ideas, Many Startups End Up Shutting Shops. Here Are 4 Reasons for Their Failure Stay tuned to get every day updates in 60 seconds

By Aastha Singal

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Team Work

Without a good team, no matter how good your idea is, it can never be executed in the best way possible. Start-up is a complete business, which requires multiple hands to support.

SWOT Analysis

It is very vital for the success of any business. Just focusing on weaknesses is never an appropriate approach. One needs to maintain a balance in anticipating and calculating all the strengths, weaknesses, the potential Opportunities and Threats that the startup can face. The right decisions should follow henceforth.

Create the Need

The famous saying that the first impression is the last impression is relevant even today. So comes the need of offering something to the customers which overpowers the question of "Why switch?'

What's the USP?

Unique Selling Proposition is something which every business has. Now, this calls for more unique features or services that you have to offer your customers or potential customers so that you can create a thought in their minds for considering you as an option.

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Aastha Singal

Entrepreneur Staff

Former Features Writer

A business journalist looking to find happiness in the world of startups, investments, MSMEs and more. Officially started her career as a news reporter for News World India, Aastha had short stints with NDTV and NewsX. A true optimist seeking to make a difference, she is a comic junkie who'd rather watch a typical Bollywood masala than a Hollywood blockbuster. 

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