InCred Money Enters Retail Broking with Acquisition of Stocko With the acquisition, InCred Money will now provide a wider array of investment options, including fixed deposits, alternative investments, equities, and derivatives, tailored for digital-first investors.

By Entrepreneur Staff

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Bhupinder Singh, Founder and Group CEO of InCred

InCred Money, the retail wealth-tech arm of the InCred Group—has announced its entry into retail broking through the proposed acquisition of South Asian Stocks Limited (SASL), widely known by its brand name 'Stocko'.

Stocko, a discount broker with a daily notional turnover of approximately INR 1 lakh crore, will be rebranded as InCred Stocko, subject to regulatory approvals. The platform will be integrated into InCred Money, expanding its digital-first wealth and investment offerings to now include equities and derivatives trading.

"This acquisition marks a pivotal milestone in our journey to build a full-stack financial ecosystem," said Bhupinder Singh, Founder and Group CEO of InCred. "Stocko gives us a proven platform with serious volume, and we'll bring our tech, capital, and customer-first mindset to unlock its full potential."

Founded in 2013, Stocko has earned a solid reputation among retail investors and active traders for its flat-rate pricing—INR 12.99 per order and subscription models as low as INR 2.99 per order—and user-friendly interface. It offers trading across equities, derivatives, commodities, and currencies, making it a one-stop-shop for serious market participants.

With the acquisition, InCred Money will now provide a wider array of investment options, including fixed deposits, alternative investments, equities, and derivatives, tailored for digital-first investors.

Shrey Jain, CEO of Stocko, stated, "This is a massive leap forward for us. With InCred's backing, we'll scale faster, innovate harder, and roll out smarter products—from enhanced margin funding to sharper tech. Our goal is simple: to become one of India's top 20 brokers in the next two years, and top 10 in four to five years."

The existing Stocko team will continue to lead operations under the InCred banner, ensuring continuity, innovation, and client-centricity through the transition.

Founded in 2016, InCred Group is a diversified financial services company, with a strong presence across lending, asset and wealth management, capital markets, and now, retail investing.

Entrepreneur Staff

Entrepreneur Staff

Editor

For more than 30 years, Entrepreneur has set the course for success for millions of entrepreneurs and small business owners. We'll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

News and Trends

How Lab-Grown Diamonds are Reshaping Jewellery Market

As sustainability takes the centre stage shaping the luxury market, lab grown diamonds (LGDs) are leading the way and not merely following the latest trends, says Ishendra Agarwal, Founder, Giva

Business News

American Eagle Stock Sees a 25% Surge Following Sydney Sweeney's Controversial 'Great Jeans' Ad Campaign

American Eagle saw its stock jump 25% after its earnings call on Wednesday.

Growth Strategies

GST Rate Cuts To Bolster FMCG Sector; Daily Goods To Get Cheaper

FMCG companies such as Marico, Emami, GCPL, Zydus Wellness, are prioritizing to pass on the GST benefits to consumers at the earliest

Leadership

Can Startup Founders Become Great CEOs? Here's What It Takes.

Startup founders CAN evolve into outstanding CEOs — rather than being replaced by them. Here's how.

Starting a Business

The Hardest Parts of Being a Solopreneur (and How I've Learned to Handle Them)

Solopreneurship is on the rise, offering us freedom and independence — but lasting success depends on tackling its unique challenges with strategy.