The Royal Fashionista: Raghavendra Rathore, Designer In his youth, Rathore journeyed seeking knowledge and experience. Later, he delved into New York's fashion scene for nearly a decade. Now, travel for him means rediscovering life and reconnecting with loved ones

Raghavendra Rathore grew up in a home divided by strict Zenana traditions. "Upstairs, a sanctuary for women overseen by two strong figures, downstairs a hub of activity resembling a minister's office, bustling with cultural ceremonies and visitors. The contrast was striking: upstairs, a sensory feast of music, fragrances, and bustling commerce, like a backstage fashion show. This experience was eye-opening and would only deepen with time," reminisces Rathore.

In his youth, Rathore journeyed seeking knowledge and experience. Later, he delved into New York's fashion scene for nearly a decade. Now, travel for him means rediscovering life and reconnecting with loved ones. "I've found travel to catalyse creative stimulation, igniting fresh perspectives and inspiring new ideas," resonates Rathore. The Raghavendra Rathore brand caters to individuals who appreciate timeless elegance infused with a modern twist. The brand targets those who seek classic clothing styles but with a contemporary edge, blending tradition with innovation. The personalized interactions with clients give them an insight into their requirements which they imbibe to create bespoke products for them.

At Raghavendra Rathore Jodhpur, they believe in the enduring appeal of classics. They encourage clients to invest in timeless heirloom pieces, be it clothing, custom fabrics, or personalised jewellery. Traditional designs, curated with the perfect colour palette for each occasion, never go out of style.

When asked about balancing creativity with business, Rathore says, "Creativity fuels innovation, which is not only essential for business growth but also the success of any idea or a concept. Both creativity and business acumen complement each other as important facets of any industry, creativity enhances problem-solving skills, adaptability, and agility—all of which are vital in the everevolving business landscape."

FACTS:

Retail Presence: 5 retail stores in the Country, One in Mumbai, One in Delhi, Ahmedabad, Hyderabad & Kolkata.

Year of Inception - Launched in 1996 but has a heritage Rajput Legacy of over 800 years