This IIT graduate Promises to Take You on a Ride to the Future The entrepreneur's electric scooter will hit markets early next year but has already created a stir

By Anindita Ganguly

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Entrepreneur India

India being a startup hub has come up with multiple innovative products that have the power to disrupt the industry as a whole but this one start-up has geared itself towards changing the two-wheeler market completely with his smart electric scooter S340. "Let's build something which is not a compromise to your petrol vehicle," envisions Tarun Mehta, Founder, Ather Energy. Mehta takes us back to his heydays at Indian Institute of Technology Madras way back in 2009, where this futuristic idea was born. Gradually, after completing his engineering degree in 2013, Mehta plunged into creating a new generation of smart electric vehicle. However, to transform a humble two-wheeler into a smart electric scooter, you need more than meets the eye.

Accordingly, to build his dream machine, Mehta hired around 250 equally passionate professionals in the research and development team, which is perhaps the largest research team working on electric vehicle production in India. When professionals from vehicle designing to data science to plastic material experts come together to reimagine a two-wheeler, then you better hold your hearts and wait till the early next year for your new ride. The scooter would hit the top speed of 72 kilometers per hour and run faster than a petrol scooter at low maintenance cost.

Indeed, Mehta has given the two-wheeler market an edge wherein the scooter has a seven-inch touchscreen with a gigahertz processor and one gigabyte RAM that assists your navigation skills with Google Maps facility. Not just this, the smarty has an inbuilt theft-and-accident alert software that is trackable right from its smartphone app. S340 also has special ride sensors that record and tweaks the vehicle parameters like top speed, acceleration, battery usage, etc., based on the ride quality and usage. Mehta also intends to launch dedicated power stations for the vehicle by the early next year in cities like Bengaluru, Chennai and Pune. That too, the power station would charge up an entire scooter battery in an hour as simply as a mobile phone. Despite being smart, S340 will be available at an envious 1/8th cost of a petrol two-wheeler given the fact that there are no hassles of maintaining the engine or fuel tank. Mehta forecasts that gradually with the popularity and affordability of this product, the conventional petrol vehicles would become yet another vintage fancy by another seven-eight years.

(This article was first published in the August 2017 issue of Entrepreneur Magazine. To subscribe, click here)

Anindita Ganguly

Former Trainee Writer, Entrepreneur India

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

News and Trends

How Lab-Grown Diamonds are Reshaping Jewellery Market

As sustainability takes the centre stage shaping the luxury market, lab grown diamonds (LGDs) are leading the way and not merely following the latest trends, says Ishendra Agarwal, Founder, Giva

Leadership

Can Startup Founders Become Great CEOs? Here's What It Takes.

Startup founders CAN evolve into outstanding CEOs — rather than being replaced by them. Here's how.

Business News

American Eagle Stock Sees a 25% Surge Following Sydney Sweeney's Controversial 'Great Jeans' Ad Campaign

American Eagle saw its stock jump 25% after its earnings call on Wednesday.

Business News

United Airlines Says It Is Adding Extra Flights in Case Spirit 'Suddenly Goes Out of Business'

Rival airlines, including United and Frontier, are adding new routes as Spirit cuts 12 cities from its schedule.