Speaking In Code: 22 Fintech Ideas Pitched In 36-hour Hackathon Dubai Internet City's tech incubation hub in5 center, brought together developers, coders and designers for the third edition of Decode Dubai.

By Pamella de Leon

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Decode Dubai
Decode Dubai Winning Teams

In the spirit of recognizing talent and turning ideas to concepts, Dubai Internet City's tech incubation hub in5 center, brought together developers, coders and designers for the third edition of Decode Dubai. Held on the 9th and 10th of October at Media One Hotel, the 36-hour hackathon, sponsored by First Gulf Bank, challenged 22 teams to build and develop banking and financial solutions to improve the banking experience of consumers.

The 22 teams pitched web and mobile applications to a panel of judges including Beehive CTO Iain McPhail, Precinct Partners Managing Partner Amjad Ahmad, PayFort Managing Director Omar Soudodi, Telr CEO Sirish Kumar, HoneyBee Tech Ventures co-founder Ihsan Jawad, Gulf Investor Circle Group Partner Nikolas Fotilas, and FGB Executive VP and Chief Information Officer Andrew Murphy. The judges assessed team entries across a number of measures including usability, aesthetics, innovation, relevance, and market potential.

The first place distinction went to Transacto, an app to organize transactions easily and categorize SMSs from bank accounts, followed by Smart Visit in second place, an app personalizing customer experiences during bank visits, and in third place, Bridg, an app enabling users and SMEs offline cashless payments powered by Bluetooth. Awarded by FGB, the winning projects received cash prizes of AED15,000, 10,000 and 5000 respectively. Decode Dubai is one of DIC's initiatives that are, similar to Drones for Good, HackaMENA and in5, a step to aligning with Smart Dubai's aims in fostering entrepreneurship through the tech sector. It's now up to the teams to turn the winning concepts into functioning businesses.

Pamella de Leon

Former Startup Section Editor, Entrepreneur Middle East

Pamella de Leon is a former Startup Section Editor at Entrepreneur Middle East.

Now based in the US, Pamella de Leon remains supportive of entrepreneurs from the MENA region and beyond.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Anthropic Is Now One of the Most Valuable Startups of All Time: 'Exponential Growth'

In a new funding round earlier this week, AI startup Anthropic raised $13 billion at a $183 billion valuation.

Science & Technology

Why the Tide Is Turning for the Energy Sector

The increasing demand for electric vehicles, air conditioning and renewable energy are all helping to shape the future.

Franchise

10 No-Office-Required Businesses You Can Start for as Little as $5,000

With strong Franchise 500 rankings and investment levels starting under $5,000, these brands are ready for new owners to hit the ground running.

Leadership

Can Startup Founders Become Great CEOs? Here's What It Takes.

Startup founders CAN evolve into outstanding CEOs — rather than being replaced by them. Here's how.