Franchise Brokers Association & Franchise Training Institute

In a franchise industry too often defined by sales pressure and generic opportunities, the Franchise Brokers Association (FBA) has built something different: A national network that centers integrity, emotional intelligence, and strategic guidance in the franchise discovery process. Founded in 2008, FBA was created to help aspiring entrepreneurs navigate the complex world of franchising with confidence. Rather than pushing one-size-fits-all brands, FBA brokers take a personalized approach. Using deep industry knowledge, proprietary analytics, and character-driven consultation to help clients find the right fit for their goals, values, and lifestyle. Each broker in the association is professionally trained and vetted, not just for business acumen, but for emotional intelligence and ethical standards. Their role is more advisor than salesperson: guiding clients through franchise research, funding options, and ownership decisions with clarity and care. As demand for this values-based approach grew, so did the need to train more brokers to meet it. That’s where the Franchise Training Institute (FTI) was born. FTI is the official education arm of the FBA, offering a rigorous, immersive five-week program that prepares professionals to become certified franchise brokers. Combining practical curriculum with real-world mentorship, FTI trains its students to serve not just as consultants, but as trusted guides in one of life’s most important financial and lifestyle decisions. Together, FBA and FTI are helping to reshape the franchise landscape. By elevating the broker-client relationship, investing in long-term success over short-term sales, and building a community rooted in trust, they’re proving that franchising can be more than just a business opportunity. It can be a path to purpose, freedom, and meaningful impact.