TikTok Works to Address Hoaxes, Dangerous Challenges The survey found that 31% of teens had taken part in an online challenge of some kind.

By Emily Rella

Opinions expressed by Entrepreneur contributors are their own.

KIRILL KUDRYAVTSEV | Getty Images

TikTok is moving to more aggressively combat the spread of dangerous challenges and hoaxes after commissioning a survey of over 10,000 teens, parents and teachers in a handful of countries.

The survey found that 31% of teens had taken part in an online challenge of some kind.

Typically, challenges are harmless, but some -- like the milk crate challenges from earlier this year, in which participants stacked and attempted to scale unstable crates -- do carry risks.

About 3% of respondents said that a challenge they'd recently seen online was "very dangerous," but 0.3% said they had taken part in such a challenge.

Related: The TikTok signal that went viral and saved a woman from being kidnapped

Further, 31% of teens reported feeling "a negative impact" from hoaxes related to self-harm and suicide, but 37% of adults said they found it hard to discuss those hoaxes without drawing further attention to them.

"Suicide and self-harm hoaxes attempt to make people believe something frightening that isn't true. Hoaxes like these often have similar characteristics, and in previous cases, false warnings have circulated suggesting that children were being encouraged to take part in "games' which resulted in self-harm. Once planted, these hoaxes largely spread through warning messages encouraging others to alert as many people as possible to avoid perceived negative consequences. While the forward sharing of such warnings might seem harmless, the research found that 31 percent of teens exposed to these hoaxes had experienced a negative impact. Of those, 63 percent said the negative impact was on their mental health due to the nature of the content," said a release from the video-sharing app.

TikTok will take action to address the findings from the survey, the company said, including removing "alarmist warnings" from self-harm hoax videos. Those "could cause harm by treating the self-harm hoax as real."

The app will also implement new technology that alerts its safety teams to sudden increases in violating content linked to hashtags and dangerous behavior.

TikTok also developed a Safety Center resource dedicated to challenges and hoaxes to provide advice and information to parents and caregivers.

Emily Rella

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

American Eagle Stock Sees a 25% Surge Following Sydney Sweeney's Controversial 'Great Jeans' Ad Campaign

American Eagle saw its stock jump 25% after its earnings call on Wednesday.

Business News

Gold Prices Are Higher Than Ever. Here's How Much a Costco Gold Bar Purchased in 2024 Is Worth Today.

A one-ounce Costco bar is worth $870 more now than it was a year ago.

Starting a Business

He Built a $100 Million Brand in Menswear — Now He's Taking On Baby Monitors After a Scary Wake-Up Call

Kevin Lavelle of Harbor proves that success in entrepreneurship comes with solving the problems you face yourself.

Leadership

Can Startup Founders Become Great CEOs? Here's What It Takes.

Startup founders CAN evolve into outstanding CEOs — rather than being replaced by them. Here's how.