Resources 01/04 Web sites, organizations, events and more to grow your business
By Steve Cooper
Opinions expressed by Entrepreneur contributors are their own.
Clickalyzer
www.clickalyzer.com
Clickalyzer is a Web site tracking and monitoring system thattracks ads, Web pages, sales letters and visitors. the site canmonitor visitors' navigation on a Web site and provide reportsabout what's working and what isn't. Sign-up is free;monthly service starts at $19.97.
The Occupational Safety &Health Administration (OSHA)
www.osha.gov/SLTC/emergencypreparedness/index.html
OSHA recently added information to its Web site about workplaceemergency preparedness and the ways OSHA can help small businesses.The site covers topics such as preparing for chemical andbiological attacks, personal protective equipment, bioterrorism,training and education, and safety equipment, while offering tipslike what to put in an emergency kit.
SpamCheck
http://spamcheck.sitesell.com
If you have trouble getting your legitimate e-mail newsletters andsales campaigns through spam filters, this free tool might be theanswer. Submit your e-mail to SpamCheck, and they'll reply witha "spam score," plus recommendations on how to decreasethe odds of your e-mail being filtered.
Technorati
www.technorati.com
Technorati is a blog research tool that tracks nearly 1 millionblogs. Submit your search by keywords to find relevant resourcesranked by "authority" (blogs with the most inbound links)and "freshness" (the most updated blogs). Technorati alsooffers a tool called Watchlists. Starting at $5 per year,Watchlists monitors the changes in Google rankings for the queriessubmitted along with the number of links to your Web site orblog.
Assist.com
www.assist.com/assist.htm
Rather than searching a database full of indexed Web sites, thefree Assist.com search engine indexes PDF files. So next time yourcompany is searching for a white paper, you'll be able tolocate the expertise you need.
PR Leads
www.prleads.com
What's the alternative to sending out press releases and hopingyou'll hear from journalists? PR Leads directs journalists toits clients based on their clients' expertise. the firm getsabout 100 requests per day from journalists looking for expertsources to quote in stories. A three-month trial is $195; a fullyear costs $495.
Center for Exhibition IndustryResearch (CEIR)
www.ceir.org
CEIR provides research and statistics about trade show exhibitionsand develops reports on topics such as picking the right shows toattend and how shows compare in effectiveness to other forms ofmarketing communications. Many reports are industry-specific andcost a nominal fee; others can be downloaded for free.
PeopleProfileUSA
www.peopleprofileusa.com
PeopleProfileUSA searches consumer profiles culled from telephonedirectories, voter registration data and other sources to provide aprojected profile, including the person's name, address,telephone number, estimated income and even hobbies . . . at nocost.
