Marketing Strategies
See Which Former Super Bowl MVP Just 'Stole' Danny DeVito's Jersey Mike's Job
DeVito helped humanize the brand, but a new NFL deal has Jersey Mike's turning to a fresh source of star power.
46% of Gen Z Is Limiting Their Screen Time — Here Are 2 Ways to Reach Them Anyway
Gen Z trendsetters are taking "touch grass" seriously these days. Thankfully, I've built a $100 million business on tangible marketing — here are my top tips for your business.
How I Helped a Local Service Business Generate $5.1 Million in 6 Months — Without Spending Big on Ads
Discover how a centralized SEO strategy, smart systems and local optimization helped scale a multi-location service business — without relying on a massive ad budget.
Steal These 6 Email Marketing Secrets to Stand Out in Crowded Inboxes
If your emails are getting ghosted, it's not you — it's your strategy.
Why Every Entrepreneur Should Be Leveraging AI-Driven Marketing Right Now
Here's how AI-driven marketing helps you cut through the noise and reach the right customers faster.
Most Businesses Overcomplicate Their Marketing Strategy. Here's Why — and What to Do Instead.
Your marketing strategy is probably overcomplicated. Here's how to simplify it and actually see results.
Are You Using AI Effectively — or Are You Wasting Its Potential? Ask Yourself These 5 Questions to Find Out
How do you know if your team or your agency is using AI in a way that actually drives growth? Start with these five questions.
AI Won't Replace Marketers — But It Will Replace Lazy Ones Unless You Learn to Use It Strategically
Most marketers are using AI wrong — and it's not just wasting time, it's exposing who actually knows how to do the job.
The Most Dangerous Digital Marketing Mistakes New Entrepreneurs Make
Here's what you need to avoid in your digital marketing strategy.
I've Helped 124,393 Entrepreneurs With Their Advertising — Here Are My Top 3 Secrets Proven to Generate Results
Consumers are busier than ever, but you can still break through the ad fog with these three road-tested tips.
Why Everyday People Are Becoming the Most Powerful Influencers for Your Brand
There is power in community, and brands are learning how to harness it through their audiences' voices.
Marketing Online Can Be Overwhelming For Small Businesses — But It Doesn't Have to Be With These 6 Strategies
Discover how small businesses can excel using strategic digital marketing efforts.
How to Tell If Your Marketing Is Driving Real Business Results
Is your marketing strategy driving real business results, or just collecting vanity metrics? Here's how to align marketing with revenue, track meaningful metrics and adapt fast in a shifting business landscape.
'Mad Men' Marketing Strategies Are Back and Here to Stay — Here's What You Need to Know
It's easy to get swept up in the world of data. But if you work in the marketing field, you may have noticed a recent shift when it comes to measuring success.
'Nobody's Ever Seen This Before': How These 2 NYC Sports Icons Are Infusing Swagger into Next-Gen Eyewear
NYC sports legends Stephon Marbury and José Reyes bring their signature swagger and hands-on creative input to elevate Chamelo's brand and expand its reach.