Video Marketing
Most Entrepreneurs Are Getting YouTube Completely Wrong — Here's What Actually Works
While most entrepreneurs chase viral moments and algorithm hacks, the ones building real authority on YouTube focus on human psychology and systematic value creation.
Free Webinar | September 25: How to Create Video That Delivers Results Fast
Join Hope Horner, CEO of Lemonlight, on September 25th for an exclusive session packed with insider tips and tricks that will allow you to build a repeatable, scalable video workflow that grows your brand. Register now!
Free Webinar | May 1: How to Create Stories That Elevate Your Brand
Join us May 1 for a high-impact workshop and discover how you can turn simple ideas into scroll-stopping videos that connect with your audience and grow your brand.
6 Video Formats Businesses Should Consider to Boost Their Online Visibility
From industry insights to hooking content, discover how tailoring the right video formats to your business goals can drive organic growth and build stronger audience connections.
4 AI Tools (Hint: It's Not ChatGPT) Any Business Can Use To Make Videos Look and Sound Professional
Do you have great video content but no videographer or professional editor? Here's how to make your videos look like you do.
The Secret Power of Video Content for Franchise Growth — 4 Types of Videos You're Probably Missing
Video isn't just a "nice to have" for franchise brands anymore — it's essential. But not all video does this equally well and too many franchises aren't using it to its full potential.
How to Create Franchise Videos That Inspire — And Convert Interest Into Action
The best franchise videos don't just inform, they connect emotionally. To capture those kinds of stories, you need to do more than just scripted interviews and staged office shots.
Authenticity Beats AI — Why Using Real People in Your Content Can Generate 35% Higher Conversion Rate Compared to AI-Generated Content
The allure of quick solutions like AI-generated faces and stock footage is stronger than ever. But as tempting as it may be to take these shortcuts, are you willing to sacrifice authenticity for convenience?
Your Franchise Marketing Needs This Secret Weapon to Captivate and Convert
Storytelling triggers the release of oxytocin, a hormone associated with empathy and trust, fostering a deeper emotional connection with the brand. Let's dive into that.
The Podcast Industry is Changing: Hala Taha Shares Three Trends You Must Be Aware Of
Future proof your podcast and attract more sponsors
Streamline Data Collection from Video with This $79 Subscription
Boost your marketing plans and analytics with this summary-generating AI tool.
I Got Over 225,000 Views in Just 3 Months With Short-Form Video — Here's Why It's the New Era of Marketing
Thanks to our new short-form video content strategy, we've amassed over 225,000 video views in just three months. Learn how to increase brand awareness through short-form video content.
I Built a $1 Million Business While Overcoming a Disability — Here's How I Did It
When facing struggles and setbacks, dream big, embrace your true self, and disregard any limits others impose on you. Ultimately, what truly counts is the effort you put into achieving your goals.
This Is The One Marketing Mistake Everyone Is Making at Trade Shows
Getting the most from a trade show audience requires a strategic approach, so follow this advice from an industry insider.
'Barbie' Was a Publicity Machine — Here's How Barbie and 4 Other Blockbusters Mastered the Art of Marketing
'Barbie' reportedly had a $150 million marketing budget, and it exceeded that figure in its opening weekend. Here's how their marketing team pulled it off.