Partnerships
The Secret to Building Corporate-Startup Partnerships That Actually Work
When treated as true collaborations, not just transactions, corporate-startup partnerships can unlock enormous value. Here's how to make them work.
Masters' Union Partners with Rabbitt AI and AI World Organisation to Bring Enterprise AI into Classrooms
The collaboration aims to integrate enterprise‑grade artificial intelligence problem‑solving into undergraduate programmes, allowing students to work directly on real‑world AI projects alongside industry experts and researchers.
AvaTrade Accelerates with Red Bull Racing: A High-Speed Partnership in the Heart of Formula 1
In December 2024, AvaTrade, the global online broker, signed its largest-ever multi‑year sponsorship deal to become an exclusive team partner with Oracle Red Bull Racing, officially launching in 2025.
What Strong Business Partnerships Can Teach You (If You Let Them)
Borrowing brand equity is easy, but earning customer trust takes operational depth.
Jon Taffer Teamed Up With This $300 Million Franchise Company to Build Something Bigger Than Restaurants
Taffer, known for his role in 'Bar Rescue,' teamed up with Craveworthy Brands to expand his concept, Taffer's Tavern.
I've Been an Entrepreneur For 30 Years — Here's What You Need to Know About Choosing the Right Business Partner
Choosing the right business partner can significantly impact your venture's success. Much like a marriage, a partnership requires trust, communication and a shared vision.
Don't Let the Wrong Vendor Derail Your Business — Here's What to Check First
Think your shortlist of potential vendors is solid? Here's why you might want to double-check.
Multiply Media Expands into UK Through Wildstone Partnership
The Abu Dhabi-based media company secures exclusive rights to operate digital advertising sites in central London, marking a key step in its global expansion strategy.
He Was Scared to Give His Business Partners Bad News. Then He Realized a Gamechanging Truth.
Lynwood Bibbens has learned to lean on business partners and suppliers, rather than trying to put on a brave face.
Aditya Birla's TMRW Expands Physical Presence with LiteStore Partnership
With this partnership, TMRW and LiteStore will open 25,000 square feet of new store space in the next 18 months.
How to Build the Ultimate Partner Network for Your Startup
Having a network of strategic partners is essential for sustainable growth. Here's why — and what it takes to build one.
How to Build Strategic Partnerships That Actually Drive Growth
In today's fast-moving market, the most successful companies are rethinking growth — not as a solo act, but as a strategic collaboration.
Is Sharing Equity Worth It? Here's How to Add the Right Partners at the Right Time
While adding new equity partners dilutes the ownership of existing owners, it is inarguably the right and necessary move in certain business scenarios.
A Bad Business Partner Could Cost You Millions — Here's How to Avoid a Toxic Partnership
Finding the ideal business partner can elevate your business, but a poor fit can sabotage your progress. Here are three essential strategies for evaluating potential collaborators to ensure they are the right fit before you commit to working together.
OpenAI and Meta Platforms in Talks with Reliance to Explore Potential AI Partnerships
OpenAI has also internally deliberated lowering the ChatGPT Plus subscription fee from its current $20 per month to a significantly lower price, making it more affordable for a wider user base.