This Company Took a Huge Risk When It Opened Its $30 Million Collaborative Space When it opened its door, community space New Lab wasn't filled to capacity.

By Andrea Huspeni

Opinions expressed by Entrepreneur contributors are their own.

ZTC

Build it and they will come. This is what New Lab hoped would happen after it cost more than $30 million to design its community space.

Based in Brooklyn, N.Y., the collaborative office space opened its doors in late 2016 and was not nearly filled to capacity. This could kill a business but New Lab managed to overcome this challenge and flourish.

Related: 10 Simple Ways to Build a Collaborative, Successful Work Environment

Check out our video where New Lab's chief innovation officer Mari Kussman explain how the risk paid off.
Andrea Huspeni

Founder of This Dog's Life

Andrea Huspeni is the former special projects director at Entrepreneur.com and the founder of This Dog's Life.

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