The Soda Industry Changed Forever — Thanks to This CEO's Approach to Gen Z Interview with OLIPOP's CEO Ben Goodwin is now available to subscribers.
By Mark Klekas Edited by Mark Klekas
As part of your Entrepreneur+ subscription, we look for opportunities to bring today's most innovative CEOs, celebrities, and successful entrepreneurs directly to you. Ben Goodwin and his work on OLIPOP is a prime example of building a brand that actually excites consumers. If you are not yet a subscriber, click here for one month free to Entrepreneur+.
Watch Now: Q&A With OLIPOP's CEO Ben Goodwin
OLIPOP's Ben Goodwin shares the insights that helped his team succeed — the brand's Instagram channel has grown 26k new followers in the past 90 days and they were featured in the official music video for the Barbie Movie. Whether you own a business, have a side hustle or are trying to progress in your career — this Q&A can help you become a top-tier marketer and communicator to consumers. You'll learn:
- The importance of an authentic team that genuinely cares about the brand's mission and how to reflect that in your business' marketing
- How you can build an effective branding that appeals to Gen-Z
- Tips to use social media for brand building rather than direct selling
- How influencer partnerships can help your business explode by boosting brand visibility and engagement
