Did a Giant Dancing Pineapple Just Jump Into This Meeting? Watch the Season Premiere of 'Elevator Pitch'! "Entrepreneur Elevator Pitch" season 10 kicks off with lots of drama, lots of money and one large piece of fruit! Find out which entrepreneurs walk out with a life-changing deal.

By Mackenzie Truman Edited by Jessica Thomas

Key Takeaways

  • A great pitch explains what you are doing, how you are different from competitors, what your traction is, and what your ask is.
  • It is just as important for investors to understand why you started your business as it is for them to understand what your business sells.
  • When you make your pitch, leave listeners excited to hear more.

Welcome back to Entrepreneur Elevator Pitch. This is the first episode of season 10, and things kick off with a bang.

As longtime viewers know, this show challenges contestants to step inside our elevator, where they have just 60 seconds to pitch their company to a camera. A board of investors is watching the pitch on a monitor, and if they like what they hear, the elevator doors open. The entrepreneur steps inside the boardroom for an intense negotiation that (hopefully) ends with a life-changing investment. If the investors don't like what they hear? The elevator is sent back down to the ground floor, and the entrepreneurs leave empty-handed.

Related: Watch more episodes of Elevator Pitch

In season 10, veteran investors Marc Randolph (co-founder of Netflix) and Kim Perell (serial entrepreneur and CEO of 100.co) return and are joined by a rotating team of successful investors and business titans fighting to make the next big deal.

On this episode, Randolph and Perell are joined by Pinky Cole, founder and CEO of Slutty Vegan. Watch as our board of investors is asked for something that no entrepreneur has ever requested, and see why an entrepreneur is called back into the boardroom after being sent down for the first time in show history. Oh, and we should mention that a giant walking pineapple makes an appearance. Watch it all happen — and gain valuable insights on pitching your business — on the exciting season 10 premiere of Entrepreneur Elevator Pitch!

Season 10, Episode 1 Board of Investors

  • Marc Randolph, co-founder and first CEO of Netflix, master of scaling
  • Kim Perell, CEO of 100.co, serial entrepreneur and investor
  • Pinky Cole, founder and CEO of Slutty Vegan

Season 10, Episode 1 Entrepreneurs

  • Pascal Kriesche and Morgan Abraham from Smoodi, a turnkey smoothie business that requires zero labor
  • Courtney Boyd Myers from Akua, meat alternative burger made from ocean-harvested kelp
  • Kerry Thompson from Black Hair Konfidence, the world's first augmented reality African-American hair styling app

How to Watch

Season 10 of Entrepreneur Elevator Pitch is presented by Amazon Business with support from State Farm. New episodes stream on Wednesdays on Entrepreneur.com. Follow Entrepreneur Elevator Pitch on Facebook, YouTube and IGTV.

Mackenzie Truman

Entrepreneur Staff

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Entrepreneur Elevator Pitch

Will Investors Bite on a Pizza Wallet? Find Out on the Wild Season Finale of 'Elevator Pitch.'

'Elevator Pitch' Meltdown: Watch the Moment That Broke This Entrepreneur's Brain

A Near-Tragedy Spurred This Dad's Invention — Now Worth Millions

A Scary Shopping Experience Inspired This Entrepreneur to Launch Her Own Brand. Now It's Done Over $5 Million In Sales.

Editor's Pick

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Leadership

7 Steps to De-Risking Big Business Decisions Before They Backfire

When the stakes are high, these seven steps can help you avoid costly mistakes, eliminate bias and make smarter decisions that actually scale.

Leadership

The Difference Between Entrepreneurs Who Survive Crises and Those Who Don't

In a business world accelerated by AI, visibility alone is fragile. Here's how strategic silence and consistency can turn reputation into your most powerful asset.

Employee Experience & Recruiting

Here's the Real Reason Your Employees Are Checked Out — And the Missing Link That Could Fix It

Most disengaged employees aren't exhausted — they're disconnected, and storytelling may be the key to rebuilding that connection.

Business News

United Airlines Says It Is Adding Extra Flights in Case Spirit 'Suddenly Goes Out of Business'

Rival airlines, including United and Frontier, are adding new routes as Spirit cuts 12 cities from its schedule.

Business News

You Can Get Paid $18,000 More a Year By Adding AI Skills to Your Resume, According to a New Study

Employers are emphasizing AI skills — and are willing to pay a lot more if you have them.