Don Katz on How He Launched Audible and Business Lessons From Jeff Bezos Listen to this wide-ranging interview between Katz and Entrepreneur Network partner David Meltzer.

By David Meltzer

Opinions expressed by Entrepreneur contributors are their own.

Bryan Bedder | Stringer | Getty Images

Don Katz, the founder and CEO of Audible, talks about his journey from professional writer to founding Audible, covering topics such as why voice is such a powerful storytelling tool, how he handled early criticisms and the future of the "listening revolution."

This episode of The Playbook also includes:

  • How his fearless attitude helped him launch Audible. [1:38]
  • Why the voice in your head is such an emotionally powerful tool for storytelling. [7:10]
  • What he learned from Jeff Bezos about inputs, outputs and monetization. [10:39]
  • Why you should never be afraid to challenge the status quo by thinking outside-the-box. [14:58]

Related: Trust Is the Ultimate Human Currency

David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Starting a Business

The Hardest Parts of Being a Solopreneur (and How I've Learned to Handle Them)

Solopreneurship is on the rise, offering us freedom and independence — but lasting success depends on tackling its unique challenges with strategy.

Business News

Anthropic Is Now One of the Most Valuable Startups of All Time: 'Exponential Growth'

In a new funding round earlier this week, AI startup Anthropic raised $13 billion at a $183 billion valuation.

Science & Technology

How AI Is Turning High School Students Into the Next Generation of Entrepreneurs

As AI reshapes education, students are turning school problems into products and building the future economy.

Leadership

My Business Hit $1 Million — Then a $46,000 Mistake Exposed the Biggest Bottleneck to Explosive Growth

How a costly mistake forced me to confront the real barrier to scaling and the changes that unlocked explosive growth beyond $1 million.