For Subscribers

The Art of Moderating a Room on Clubhouse How to run a compelling conversation with many speakers and (hopefully) many more listeners.

By Adam Soccolich

This story appears in the April 2021 issue of Entrepreneur. Subscribe »

MAX-O-MATIC

Moderating on Clubhouse is so complex, it's often too much for one person to handle. In addition to selecting speakers from the audience, a good moderator must also actively conduct the conversation — which gets complicated in rooms that may have a dozen or more speakers. "A great moderator keeps the conversation brisk and moving forward," says artist Drue Kataoka, a regular moderator on Clubhouse. "Sluggish rooms are small rooms."

For this reason, the job is often split up among multiple people. Kataoka recommends partnering with people you trust, to make decisions fast. "Assign clear roles ahead of time," she says. "Moderator #1 can take an emcee role. Moderator #2 can be in charge of guest relations, ushering up VIPs and scouting the room for both invited and spontaneous guests who fit well. Moderator #3 can be a "bouncer,' immediately removing people from the stage who should no longer be there and muting guests who are creating audio feedback with their mics." Because Clubhouse has no direct-message functionality, moderators often coordinate through Instagram or Twitter DM.

Related: 8 Simple Ways to Make Social Media Work for Your Business

Here's a common problem in a room: An audience member is promoted to speaker, invited to ask a question, and then opens with a lengthy introduction about themselves and their company. "There is no body language, so your voice can go on and on uninterrupted, and five minutes can seem like forever," says investor and adviser Kat Cole, former COO and president of Focus Brands. How can a moderator stop this? Experienced ones will introduce a new speaker themselves (even just by reading it off their bio) so that when it's the new speaker's turn to speak, they get to the point. Or a moderator can be even more proactive. "If it's a more intimate format, I ask people to put their questions in their bio," says Cole. Then she can read it ahead of time.

Another great moderator practice is to "reset the room" every 20 minutes or so. That's Clubhouse terminology for speaking two or three sentences that explain the room. "It's important because new listeners have no context, and they're always flowing in," Kataoka says. "If those listeners are confused, they'll leave."

Adam Soccolich

I cover business strategy, technology, and social media.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Baby Boomers Over 75 Are Getting Richer, Causing a 'Massive' Wealth Divide, According to a New Report

A new paper outlines the three factors driving the generational wealth divide. Here's how some baby boomers keep getting richer.

Starting a Business

My Husband and I Have Built Multiple Businesses Together — Here's How We Make It Work in Business and in Life

Working with your spouse can be an incredible experience, especially when you share the same goals and values. Here's how to do it successfully.

Growing a Business

Your Startup Seems On Track — But An Invisible Growth Blocker Says Otherwise

Your startup may seem on track, but an invisible growth blocker in your tech or team could be quietly holding you back from scaling successfully.

Business News

Starbucks Bets Big on Protein Cold Foam, Protein Lattes Hitting Menus This Month: 'Growing Consumer Demand'

Starbucks announced on Tuesday that the coffee giant is "all in" on protein.

Buying / Investing in Business

Big Investors Are Betting on This 'Unlisted' Stock

You can join them as an early-stage investor as this company disrupts a $1.3T market.