Should Your Salary Be Made Public? Social media startup Buffer is all about transparency, going so far as to publish employee salaries online.

By Nina Zipkin

Over the course of your various holiday get-togethers, it's probably safe to say you didn't turn to your second cousin and ask her how much money she makes. But perhaps it's not as sensitive a question as you might think.

Buffer, a social media management service based in San Francisco that prides itself on transparency, took its culture of openness a step further by recently posting its employee salaries online.

Given that Buffer's M.O. is sharing information (the company makes a point of releasing earnings and user numbers each month), founder Joel Gascoigne's reasoning is understandable. "Transparency breeds trust, and trust is the foundation of great teamwork," the CEO wrote in a post for the company's blog on Thursday.

Related: What Is the Office of the Future?

To show that "transparency" isn't simply an aphorism to be taken at face value, Gascoigne listed the names, job titles and salaries of the company's 13 full-time employees, including himself, as well as the four who are currently undergoing "Buffer Bootcamp," the 45-day freelance trial period for new hires.

The company's salary formula is based on employees' job type, level of experience and work location, among other things. The company also offers employees the ability to have some of their salary in equity. Gascoigne closes with the point that the salary formula is "a living document," and subject to change, like accounting for "career progression."

Related: One Startup's Way to Move Up Launch: Live Together

In his post, Gascoigne mentions Buffer's nine core values. "Default to transparency" is the second, following "Always choose positivity and happiness."

Buffer's upfront company culture could serve it well, attracting like-minded employees while getting a conversation going about their work. Some argue that taking it even a step further - having employees set own salaries - prevents dissatisfaction among personnel. But of course, every company is different.

We'd like to hear from you -- do you think Buffer's philosophy would work in your office? Is it better for everything to be out in the open, or is a level of privacy necessary to keep up morale? Let us know in the comments.

Nina Zipkin

Entrepreneur Staff

Staff Writer. Covers leadership, media, technology and culture.

Nina Zipkin is a staff writer at Entrepreneur.com. She frequently covers leadership, media, tech, startups, culture and workplace trends.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Leadership

7 Steps to De-Risking Big Business Decisions Before They Backfire

When the stakes are high, these seven steps can help you avoid costly mistakes, eliminate bias and make smarter decisions that actually scale.

Leadership

The Difference Between Entrepreneurs Who Survive Crises and Those Who Don't

In a business world accelerated by AI, visibility alone is fragile. Here's how strategic silence and consistency can turn reputation into your most powerful asset.

Employee Experience & Recruiting

Here's the Real Reason Your Employees Are Checked Out — And the Missing Link That Could Fix It

Most disengaged employees aren't exhausted — they're disconnected, and storytelling may be the key to rebuilding that connection.

Business News

You Can Get Paid $18,000 More a Year By Adding AI Skills to Your Resume, According to a New Study

Employers are emphasizing AI skills — and are willing to pay a lot more if you have them.

Business News

United Airlines Says It Is Adding Extra Flights in Case Spirit 'Suddenly Goes Out of Business'

Rival airlines, including United and Frontier, are adding new routes as Spirit cuts 12 cities from its schedule.