How to Use Social Media to Find Customers (Infographic) Whether you are trying to reach consumers or other businesses, social networking sites likely hold the key to your success.

By Kathleen Davis

Opinions expressed by Entrepreneur contributors are their own.

Shutterstock

Gaining popularity on social media is only half the battle. How do you convert those "Likes" into paying customers?

According to data compiled by Wishpond, a maker of social-media marketing applications, 77 percent of business-to consumer (B2C) marketers have acquired customers through Facebook, while business-to-business (B2B) marketers have found more success on LinkedIn -- finding it a whopping 277% more effective than Facebook or Twitter.

Related: How You Can Get More Retweets on Twitter (Infographic)

For more on how social-media marketing helps generate business leads and ideas to stand out to potential customers, take a look at the infographic below.

Click to Enlarge+

How to Use Social Media to Find Customers (Infographic)

Kathleen Davis is the former associate editor at Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Buying / Investing in Business

Big Investors Are Betting on This 'Unlisted' Stock

You can join them as an early-stage investor as this company disrupts a $1.3T market.

Science & Technology

How AI Is Turning High School Students Into the Next Generation of Entrepreneurs

As AI reshapes education, students are turning school problems into products and building the future economy.

Buying / Investing in Business

From a $120M Acquisition to a $1.3T Market

Co-ownership is creating big opportunities for entrepreneurs.

Leadership

My Business Hit $1 Million — Then a $46,000 Mistake Exposed the Biggest Bottleneck to Explosive Growth

How a costly mistake forced me to confront the real barrier to scaling and the changes that unlocked explosive growth beyond $1 million.