Free Webinar | April 28: How Digital Technology Will Help Your Business Thrive Xero, a small business accounting platform, believes they know the secret to helping your business thrive during the Covid-19 pandemic. The answer is in their data.

By Entrepreneur Insider

Opinions expressed by Entrepreneur contributors are their own.

Courtesy of Shutterstock, Inc.

Xero, a small business accounting platform, believes they know the secret to helping your business thrive during the Covid-19 pandemic. The answer is in their data. Throughout the pandemic, businesses that utilized digital technology had 40% less job losses, and those using digital apps saw revenue decreases that were 12% less than other small businesses.

Using digital technology is easier than small business owners might think and the benefits far greater. Business owners have the chance to ditch traditional practices and maintain their finances online. With business mostly being done remotely, it's critical for new and prospective brands to pay attention to their cash flow at all times so they have a firm grasp on their day-to-day financial situation.

During this webinar, Anna Curzon, the Chief Product Officer at Xero, will share how your business can utilize digital tools, how to prepare for industry rebounds as the Covid-19 vaccine rolls out, and much more.

Register Now

Anna Curzon leads Xero's product teams, spearheading product management, development, design, and product marketing to bring more exciting Xero features to partners and small businesses. Anna has a wealth of experience in online financial services and operations. Before joining Xero as managing director for New Zealand in 2016, Anna led internet banking at ASB and the digital first strategy at Spark. Anna has a bachelor's degree and a postgraduate diploma in commerce from the University of Auckland.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

AI Could Cause 99% of All Workers to Be Unemployed in the Next Five Years, Says Computer Science Professor

Professor Roman Yampolskiy predicted that artificial general intelligence would be developed and used by 2030, leading to mass automation.

Business News

Mark Zuckerberg 'Insisted' Executives Join Him For a MMA Training Session, According to Meta's Ex-President of Global Affairs

Nick Clegg, Meta's former president of global affairs, says in a new book that he once had to get on the mat with a coworker.

Business News

United Airlines Says It Is Adding Extra Flights in Case Spirit 'Suddenly Goes Out of Business'

Rival airlines, including United and Frontier, are adding new routes as Spirit cuts 12 cities from its schedule.

Buying / Investing in Business

From a $120M Acquisition to a $1.3T Market

Co-ownership is creating big opportunities for entrepreneurs.