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Any approach claiming to be for everyone is either broadly general to the point of obviousness, or will lack even close to the necessary nuance needed to adequately provide direction.

From Google+ not surviving to Facebook playing a bigger role in the elections, here are some predictions for next year.

The most important part of crafting a visual identity is consistency.

Both longform and shortform content are equally valuable. The utility of either is maximized when you know where, when and how to use each.

Social-media marketing is a tough discipline to master, because it makes two demands of marketers that seem to contradict each other.

For a long time these four P's --product, pricing, placement and promotion -- were sufficient to explain the entirety of what marketers did, but marketing has changed a lot in recent years and suddenly these four categories don't tell the whole story.

As sharing continues to play a bigger role in the way marketers interact with stakeholders across channels, understanding new ways to make your content and organization more human will become increasingly important.

Pinterest's devoted users and ability to manufacture intent have made it a great way to drive valuable traffic to your site.

In much the same way that purpose driven organizations can shift nimbly between various products and processes, purpose-driven content efforts can embrace a varied and complicated set of strategies and still remain cogent.

Here is how to identify the content needs of your business and about the pros, cons and costs associated with multiple content-marketing solutions to better inform your budgeting decisions.

Here is how to create and measure content marketing goals that are focused on producing ROI while also aligning with your target audience, business offerings and budget limitation

Simply blasting out promotional messaging will not drive sales, rather it will alienate your customers and waste your valuable time, effort and resources.

Here is how you can grow and scale your audience on alternative blogging platforms while still maintaining a robust and healthy central blog of your own.

The thing about understanding digital marketing is that once you learn the fundamentals you start to see them come in to play everywhere online.

The big blue social network is the key marketing platform for the foreseeable future.

The explosion of mobile computing has led to one particularly important outcome for our discussion – chat apps have grown at an even faster pace than mobile.

Here's how you can develop a content marketing rhythm.

These tips will point you toward a host of free tools and techniques that will allow you to begin experimenting with data in your social media marketing efforts.

One of the keys to success is first understanding what success looks like.

If you follow a well thought out plan and adhere to it diligently, you can succeed at content marketing on nearly any budget.

Here's how you can avoid the same fate.

Much of the potential benefit that social media can realistically give to brands comes from the long-term benefits of consistent and quality social media content that is promoted strategically over time.

Some of the most influential and accomplished LinkedIn experts offer their best recommendations for making the most of your online marketing.

Everything from the importance of social-media subcultures to the growing popularity of YouTube celebrities.

Orchestrating a coherent content strategy and building a blog audience often requires the coordination on many pieces of content created by multiple content creators. here's how to keep it all straight.

A few noteworthy companies seem to have a true understanding of the established standards but ignore them in ways that make sense for their brand and actually enhance their online presence.

Remember: Brands are not people.