Michael Jordan's Lessons Revealed in 'The Last Dance' 'The Last Dance' Producer Jon Weinbach talks how his team landed the record-breaking documentary series on Michael Jordan.

By David Meltzer

Opinions expressed by Entrepreneur contributors are their own.

On this episode of The Playbook, Mandalay Sports Media Executive VP and The Last Dance Producer Jon Weinbach shares his insights on:

  • How his background in journalism and work with ESPN positioned him to build a career in media [0:57].
  • Hearing about the "mythical Jordan footage" and how The Last Dance came to fruition [3:40].
  • Why he believes the timing was perfect to tell the story of the Bulls' 1997-98 season [8:39].
  • Why the biggest key in finding the right career is knowing what you don't want to pursue [20:38].

Related: Strategies for Using Relevant Content to Scale Your Brand

David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Buying / Investing in Business

From a $120M Acquisition to a $1.3T Market

Co-ownership is creating big opportunities for entrepreneurs.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Buying / Investing in Business

Big Investors Are Betting on This 'Unlisted' Stock

You can join them as an early-stage investor as this company disrupts a $1.3T market.

Leadership

The Most Dangerous Word in Entrepreneurship is "Try"

If you're struggling to get things done or meet your goals, you need to ask yourself: Are you trying, or doing?

Social Media

How To Start a Youtube Channel: Step-by-Step Guide

YouTube can be a valuable way to grow your audience. If you're ready to create content, read more about starting a business YouTube Channel.