Watch Elon Musk's Second Attempt to Land a SpaceX Rocket Because 'close, but no cigar' simply isn't good enough.

By Jason Fell

Elon Musk Fans via Facebook
Elon Musk

UPDATE: The launch has been postponed -- again. SpaceX says it is now scheduled for Wednesday, February 11, at 6:03 p.m. ET.

Trailblazing tech entrepreneur Elon Musk has something to prove. Earlier this month, Musk's SpaceX launched a Falcon 9 rocket and attempted to land it on a floating platform in the Atlantic ocean. The 14-story-tall rocket took off without a hitch, but it botched its landing, bouncing off the deck of the barge.

"Close, but no cigar," is how Musk described the failed landing. And for any entrepreneur worth his salt, "close" simply isn't good enough.

SpaceX will try again today. At 6:10 p.m. EST, a new Falcon 9 rocket will lift off from Cape Canaveral Air Force Station in Florida. Like last time, the rocket will soar up into space, then use GPS tracking to land itself smoothly on the platform.

In case you're not familiar, SpaceX is a company Musk founded in 2002 to "revolutionize space technology, with the ultimate goal of enabling people to live on other planets."

Related: Google, Fidelity Invest $1 Billion in SpaceX to Spread Internet Access Across the Globe

In addition to launching and hopefully landing the rocket, it will carry the National Oceanic and Atmospheric Administration's (NOAA) "Deep Space Climate Observatory." The instrument will detach once the pair reach space. It will be used to monitor solar winds generated by the sun that can cause disruption of telecommunications and GPS on Earth.

You can watch the launch event right here at 6:10 p.m.:

Related: Elon Musk to Build 'Hyperloop' Track, Likely in Texas

Jason Fell

Entrepreneur Staff

VP, Native Content

Jason Fell is the VP of Native Content, managing the Entrepreneur Partner Studio, which creates dynamic and compelling content for our partners. He previously served as Entrepreneur.com's managing editor and as the technology editor prior to that.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

AI Could Cause 99% of All Workers to Be Unemployed in the Next Five Years, Says Computer Science Professor

Professor Roman Yampolskiy predicted that artificial general intelligence would be developed and used by 2030, leading to mass automation.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Mark Zuckerberg 'Insisted' Executives Join Him For a MMA Training Session, According to Meta's Ex-President of Global Affairs

Nick Clegg, Meta's former president of global affairs, says in a new book that he once had to get on the mat with a coworker.

Buying / Investing in Business

Big Investors Are Betting on This 'Unlisted' Stock

You can join them as an early-stage investor as this company disrupts a $1.3T market.

Social Media

How To Start a Youtube Channel: Step-by-Step Guide

YouTube can be a valuable way to grow your audience. If you're ready to create content, read more about starting a business YouTube Channel.