Strong Goals and Relationships Are Major Keys for This Music Exec Entrepreneur spoke with Roc-Nation SVP of A&R Lenny S. to talk about what it takes to make it as a self-made media maven.

By Conrad Martin

His credits boasts the names of hip-hop royalty such as Jay Z, Kanye West and DJ Khaled. He started working on a street team then graduated to an executive office at a global entertainment company. Is he the most interesting man in the world? Maybe not, but Lenny S. is definitely one of the most interesting men in the music industry.

Entrepreneur had the chance to catch up with Roc Nation's senior vice president of A&R and management to discuss what it takes to survive as a media entrepreneur.

Related: 3 Creative Marketing Strategies Inspired by the Music Industry's Collapse

Image credit: Getty Images

Do you have big plans to make it in the music industry? Check out the interview above for some insights.

Conrad Martin

Entrepreneur Staff

Network Editor at Entrepreneur.com

Conrad Martin is the Network Editor at Entrepreneur.com. His areas of focus include native and editorial video, live events, and content distribution.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Entrepreneur Exclusives

3 Simple Ways to Boost E-Commerce Sales

Why Your First 1,000 Customers Are Your Most Important

How to Grow Your Business By Finding New Customers

How to Beat The Working From Home Blues (60-Second Video)

Editor's Pick

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Leadership

My Business Hit $1 Million — Then a $46,000 Mistake Exposed the Biggest Bottleneck to Explosive Growth

How a costly mistake forced me to confront the real barrier to scaling and the changes that unlocked explosive growth beyond $1 million.

Business News

Anthropic Is Now One of the Most Valuable Startups of All Time: 'Exponential Growth'

In a new funding round earlier this week, AI startup Anthropic raised $13 billion at a $183 billion valuation.