How Tech Entrepreneur Tobias Peggs and Kimbal Musk Are Changing the Future of Food With New Farming Technology (Podcast) The co-founders of Square Roots have a lofty goal: bring the urban farm's technology to 10 billion people by 2050.

By Hayden Field

Square Roots | Instagram

In 2016, Tobias Peggs and Kimbal Musk partnered up to launch Square Roots, a Brooklyn-based urban farming company that aims to empower the next generation of farmers with new tech. The startup grows food in shipping containers by way of controlled microclimates and specialized lighting, with the ultimate goal of connecting communities across the U.S. with fresh, local produce. Before Square Roots, Peggs earned his Ph.D. in AI and led two tech companies to acquisitions by Adobe and Walmart.

In this episode of How Success Happens, Peggs discusses the future of food and offers his advice for entrepreneurs looking to sell their startups.

Hayden Field

Entrepreneur Staff

Associate Editor

Hayden Field is an associate editor at Entrepreneur. She covers technology, business and science. Her work has also appeared in Fortune Magazine, Mashable, Refinery29 and others. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Most Popular

See all
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

By Eve Gumpel
Starting a Business

The Hardest Parts of Being a Solopreneur (and How I've Learned to Handle Them)

Solopreneurship is on the rise, offering us freedom and independence — but lasting success depends on tackling its unique challenges with strategy.

By Polina Beletskaya
Business News

U.S. Billionaires Are Collectively Worth About $5.7 Trillion. Here's How They Made Their Fortunes — And Surprisingly Most Are Not in Tech.

From banking to real estate, U.S. billionaires amassed their wealth in different ways.

By Sherin Shibu
Business News

Anthropic Is Now One of the Most Valuable Startups of All Time: 'Exponential Growth'

In a new funding round earlier this week, AI startup Anthropic raised $13 billion at a $183 billion valuation.

By Sherin Shibu
Science & Technology

How AI Is Turning High School Students Into the Next Generation of Entrepreneurs

As AI reshapes education, students are turning school problems into products and building the future economy.

By Alex Goryachev
Buying / Investing in Business

Big Investors Are Betting on This 'Unlisted' Stock

You can join them as an early-stage investor as this company disrupts a $1.3T market.

By StackCommerce