Got a Career or Business Question? Ask Barbie. The world's most business-savvy doll shares advice with the help of real-world female CEOs in a Twitter chat today.

By Linda Lacina

Got a Small Business Question? Ask Barbie.
Entrepreneur Barbie, center, launches this week, adding a new line to the doll's storied resume.
Image credit: Mattel

There are serial entrepreneurs and then there is Barbie. She has been a chef, an architect and a fashion designer. She's owned her own travel agency and salon and created ingenious solutions to balancing home and office (watch this video – you'll thank me). In short, she has a depth of business knowledge unlike anyone alive, never mind anyone we feature here at Entrepreneur. Thankfully, Barbie the doll herself will put her 55 years of career experience to work for you in a Twitter chat today at 2 p.m. EST. (Talk about news you can use.)

The event, a Pink Power Lunch, is timed to promote the launch of Entrepreneur Barbie, the brand's 2014 Career of the Year announced this past February. (If the doll in the center in the photo above looks familiar it is because she looks like you, an entrepreneur, wearing a pink shift and sporting a sleek pony. Not pictured are the panoply of wireless devices you both carry and are waiting to check.)

Barbie will not be alone on the Twitter chat. Real women business leaders, dubbed Barbie's Chief Inspiration Officers, will lend their time and name recognition to promote both entrepreneurship and the doll's launch. Some of the roster includes CEOs from beauty and retail sectors such as Jennifer Hyman and Jenny Fleiss of Rent the Runway; Rosie O'Neill of Sugarfina; and Susan Feldman and Alison Pincus of One Kings Lane. Other names include Reshma Saujani, founder of Girls Who Code and Deborah Jackson of Plum Alley, a crowdfunding platform.

If you miss the chat, make sure not to miss a Power Point Barbie has available on her site educating girls on entrepreneurship. It includes a flowchart guiding girls looking to transform a love of baking and crafting into a viable money-making venture. Here at Entrepreneur, we see this as a critical document and shared printed copies with our team.

Linda Lacina

Entrepreneur Staff

Linda Lacina is the former managing editor at Entrepreneur.com. Her work has appeared in the Wall Street Journal, Smart Money, Dow Jones MarketWatch and Family Circle. Email her at llacina@entrepreneur.com. Follow her at @lindalacina on Twitter. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Leadership

7 Steps to De-Risking Big Business Decisions Before They Backfire

When the stakes are high, these seven steps can help you avoid costly mistakes, eliminate bias and make smarter decisions that actually scale.

Leadership

The Difference Between Entrepreneurs Who Survive Crises and Those Who Don't

In a business world accelerated by AI, visibility alone is fragile. Here's how strategic silence and consistency can turn reputation into your most powerful asset.

Business News

United Airlines Says It Is Adding Extra Flights in Case Spirit 'Suddenly Goes Out of Business'

Rival airlines, including United and Frontier, are adding new routes as Spirit cuts 12 cities from its schedule.

Employee Experience & Recruiting

Here's the Real Reason Your Employees Are Checked Out — And the Missing Link That Could Fix It

Most disengaged employees aren't exhausted — they're disconnected, and storytelling may be the key to rebuilding that connection.

Business News

You Can Get Paid $18,000 More a Year By Adding AI Skills to Your Resume, According to a New Study

Employers are emphasizing AI skills — and are willing to pay a lot more if you have them.