Yes, You Can Use AI for Marketing. But Don't Forget About the Benefit of Human Touch. Artificial intelligence might have changed the rules, but the game's essentials are the same: Let new tools amplify your voice and target better — just ensure that it's always your unique and personal story they're telling.
Opinions expressed by Entrepreneur contributors are their own.
There's no denying it: A fast-changing and often dizzying component of any digital marketing program is now artificial Intelligence. In assessing this reality, I've found it possible, and empowering, to keep my traditional marketing boots laced up — I just equip them with AI-powered rocket boosters. Because, though breakthrough tech might be altering aspects of this work, let's be clear: the heart and soul of the marketing mission… that's still all human.
Imagine you've been working out in an old-school gym. Simple weights, classic routines and sweat. Now, imagine you're handed this super-cool sci-fi exoskeleton, and are suddenly bench-pressing buses and doing squats with elephants on your back. That's akin to the difference AI brought to my digital marketing workout — it supercharged everything — but (and this is key), it's still me deciding where and when to flex those abilities. The exoskeleton might add muscle, but the workout itself is still a personal effort.
Remember the days of content creation when it felt like playing darts in the dark? Sometimes you hit, sometimes you missed and sometimes you just heard a cat screech in the distance. Then AI strutted onto the scene, and with its right nudge and prompt, it was like turning on the lights: The board's the same, as are the darts, but you're suddenly hitting bullseyes more often than not.
Related: Don't Be Afraid Of AI — Your Fears Are Unfounded, and Here's Why
Another bit of crafted drama: Brenda, a fictional bakery owner, makes sinfully good cupcakes, but her marketing… let's just say it was a tad stale. English wasn't her jam, but AI-powered content tools had a dramatic effect. They gave her something akin to a marketing fairy godmother: With just a few smart prompts, her online bakery transformed into a buzzing hub. And customers weren't just there for the cupcakes; they came for Brenda's stories, beautifully spun, and with perfect grammar.
This is the democratizing power of AI. Language barriers? Smashed. Technical limitations? Gone. Everyone can at least enter the digital big league. A passionate chef in Italy, an innovative craftsman in India and an eco-warrior in Brazil can all use it to share their tales with the world.
But (and there's always a "but"), a touch of caution: Flashy tech is cool, but your core message… that's cooler. AI is the sleek car, but content is the fuel, with the ultimate and vital destination of delivering value. I always tell my buddies, "Yeah, my AI system can whip up content, but the soul… the heart… that's still all me!"
So far, we've sprinkled some AI fairy dust and taken a few metaphors hostage, sure, but what's the core message? Simple: Stay genuine. In a world buzzing with algorithms and codes, the human touch remains irreplaceable. It's about connecting, engaging and truly understanding an audience. AI levels the playing field, but the MVP is still very much human. Let AI tools amplify your voice, but ensure it's your story they're telling.
