This 24-Year-Old Has Started 4 Companies -- Now He Wants to Help You Scale Your Business Jessica Abo sits down with Michael Lisovetsky, the co-founder of JUICE, to talk about the differences between growth and marketing, so your business can reach more customers.

By Jessica Abo Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

Michael Lisovetsky has been launching successful companies since he was a teenager. Today, he runs JUICE, a performance-based digital growth and marketing agency with a strict focus on maximizing ROI. Lisovetsky and his business partner, Troy Osinoff, have helped their clients see enormous revenue driving success across user acquisition, ecommerce and lead generation campaigns. The two focus on ads, viral loops, influencer marketing, email marketing, content marketing, SEO and app store optimization, and press outreach. In part one of her series on JUICE, Entrepreneur Network partner Jessica Abo finds out how your company can focus on both growth and marketing to reach more consumers.

Related: Why One Entrepreneur Says If You Want to Change Your Life, Change Your Clothes

Watch more videos from Jessica Abo on her YouTube channel here.

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Amazon Fire, Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.

Jessica Abo

Entrepreneur Leadership Network® Contributor

Media Trainer, Keynote Speaker, and Author

Jessica Abo is a sought-after media trainer, award-winning journalist and best-selling author. Her client roster includes medical and legal experts, entrepreneurs, small business owners, startup founders, C-Suite executives, coaches, celebrities and philanthropists. Visit www.jessicaabo.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Jessica Abo

These Dads Are Trying to Make Brain Nutrition Accessible to All

How to Find Balance When You're a Startup Founder

How This Company is Trying to Help Mainstream Users Navigate the Web3 Economy

How to Maintain Your Integrity While Keeping Up With a Rapidly Changing Environment

Leadership

The Most Dangerous Word in Entrepreneurship is "Try"

If you're struggling to get things done or meet your goals, you need to ask yourself: Are you trying, or doing?

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Buying / Investing in Business

From a $120M Acquisition to a $1.3T Market

Co-ownership is creating big opportunities for entrepreneurs.

Buying / Investing in Business

Big Investors Are Betting on This 'Unlisted' Stock

You can join them as an early-stage investor as this company disrupts a $1.3T market.

Social Media

How To Start a Youtube Channel: Step-by-Step Guide

YouTube can be a valuable way to grow your audience. If you're ready to create content, read more about starting a business YouTube Channel.