Power Moves: This Dance Club Runs on the Body Heat of Partyers In Glasgow, the SWG3 warehouse harnesses the energy of a bunch of sweaty bodies to keep the lights on and carbon emissions down.

By Jonathan Small

Andrew Fleming-Brown manages SWG3, an arts complex in Glasgow, Scotland, that hosts massive dance parties in a series of warehouses.

In 2019, he had a light bulb moment.

What if they could harness the human energy being expended by all those sweaty bodies in his warehouses to create a sustainable business?

"We realized that our audiences could be our source of energy," he told The Guardian.

Brown teamed up with geothermal energy company, TownRock Energy, to make his dream come true. Earlier this month, the club opened to 1,250 clubgoers, writhing to EDM beats. At the same time, a specially designed system transferred the heat from their bodies 500 feet below the ground into a layer of bedrock that acts like a thermal battery.

The bedrock stores the heat until it's needed to warm parts of the venue.

The Bodyheat system at SWG3 is installed in two of the complex's largest event spaces – Galvanizers and TV Studio. On average, the technology reduces SWG3's annual carbon output to around 70 metric tons, allowing them to eliminate three gas boilers. At full capacity, SWG3 could generate 800-kilowatt hours in heat.

But kinetic systems like this are not cheap. Brown told The New York Times, he spent around $500,000. Luckily, he got a grant from Scotland's Low Carbon Infrastructure Transition Program and bank loans at a low interest rate (before the current economic downturn) to pay for it.

The success of SWG3 has inspired Brown and TownRock Energy to use the Bodyheat system in other places. According to the Times, they have their eyes set on a chain of British gyms, where pumped-up bodies are just ripe for energy harnessing.

Jonathan Small

Entrepreneur Staff

Founder, Strike Fire Productions

Jonathan Small is a bestselling author, journalist, producer, and podcast host. For 25 years, he has worked as a sought-after storyteller for top media companies such as The New York Times, Hearst, Entrepreneur, and Condé Nast. He has held executive roles at Glamour, Fitness, and Entrepreneur and regularly contributes to The New York Times, TV Guide, Cosmo, Details, Maxim, and Good Housekeeping. He is the former “Jake” advice columnist for Glamour magazine and the “Guy Guru” at Cosmo.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Growing a Business

How I've Mastered the Art of Watching Trends to Predict and Create Viral Products — and How You Can, Too

I've made trend-watching and in-depth analysis my habit. Here are the hacks that will be useful for anyone who wants to create products that appeal to global audiences.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Starting a Business

He Built a $100 Million Brand in Menswear — Now He's Taking On Baby Monitors After a Scary Wake-Up Call

Kevin Lavelle of Harbor proves that success in entrepreneurship comes with solving the problems you face yourself.

Franchise

Franchisors Have a Secret Weapon Against Rising Costs. Here's How It Works.

Franchise strategist Nick Powills explains how franchisors buffer owners with scale purchasing, diversified sourcing and cost-cutting playbooks.

Leadership

Your Team Doesn't Trust You — These 5 Leadership Habits Are to Blame

Trust isn't a soft value — it's a measurable driver of performance and retention.