#5 Social Media Listening Tools To Benefit Your Business Social listening or social monitoring is basically a process to check what's being said about your brand or company on the social media.
By Nidhi Singh
Opinions expressed by Entrepreneur contributors are their own.
You're reading Entrepreneur India, an international franchise of Entrepreneur Media.
Do you want to know what people are saying about your business? Take your brand's online reputation to new heights and get notified whenever something positive or negative comment comes up. Social listening or social monitoring is basically a process to check what's being said about your brand or company on the social media - Twitter, Facebook, Quora and Blogs. Not only it sends you the notification but also watches your online mentions and reply when prompted.
Why Social Listening Is Important ?
People could be spreading misinformation about your brand that you should rather be aware of. Instead of regularly scanning the social media for results with your name, you can automate the process of monitoring your online reputation and be alerted once there is a new post including your name.These alerts will help you identify social media influencer in your
Here is a list of free social listening tools you can use to take control of what's being said about you online.
A Social Media Search and Analysis Platform:
Want to learn about your customers on social media? Get Social Mention which tracks more than 100 social media sites.It is a simple, useful tool for monitoring and tracking social media at one place.It analyses data displays a numerical ranking of your search term on the basis of four categories: Strength, Sentiment, Passion, and Reach.
Monitor Alerts For Your Name:
If you want to get live updates about your brand from the web and social media, Mention can be very useful as it gives real-time media monitoring. It engages your audience, attract customers, build brand awareness and improve your reputation online.This tool that replaced Google alerts is currently used by 5 Lakh companies.
A Social Data Intelligence Platform For Optimal Decision-Making:
If you are aiming to get an overall performance of the brand mention, then Talkwalker is a good option. Luxembourg-based Talkwalker gives you brand mentions over time, as well as the sources where these mentions occur. It has unique features such as virality map through which brands can see exactly how a successful tweet, Facebook post or news article spreads through different media channels, countries or languages.
Grow and Measure Your Pinterest Presence:
The PinAlerts tool sends updates when someone pins something from your website. Through this, you can know exactly when someone "mentions' you on Pinterest. Products or posts that are frequently will give you an idea of what works with the audience. For those who manage Pinterest account for clients, this is the best way to keep track of pins to strengthen your connection.
Targeting Your Message To The Right Audience:
The easiest to use and popular social media monitoring tool is Hootsuite. It measures and shares the success of your social media content and campaigns on multiple social networks- Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+ , with easy-to-understand visualizations . You can also manage your social media from anywhere with the Hootsuite mobile app for your iOS or Android device.
