Why Corporate Treasury and Family Offices Should Consider Bitcoin Multiple reports suggest that firms such as Tesla and Microstrategy amongst others, are building portfolios with investments in Bitcoin and other crypto assets

By Raj Karkara

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

fabrikasimf via Freepik

Staying ahead of the curveas a business mantra, this mandate is vital for scale and success. It is valid for crypto as well. After the upheavals of the past few years, crypto has emerged strong, drawing both consumer and institutional interest. In the past few years, it has emerged as a serious asset class that is drawing the attention and increasingly seen as a viable option for portfolio diversification and a hedge against inflationary pressures. Crypto adoption is picking up pace both in the case of retail and institutional investors. Multiple reports suggest that firms such as Tesla and Microstrategy amongst others, are building portfolios with investments in Bitcoin and other crypto assets.

WHY IS CRYPTO IN DEMAND?

The significant development in mainstream adoption occurred when the SEC, in January, greenlighted Bitcoin ETFs. Investors and big family firms seek alternative assets for steady yields and large-scale wealth creation and preservation. This has prompted a spike in interest among institutional investors and family offices in the advanced economies. Moreover, the US Lower House passed a crypto-focused bill, proposing a regulatory framework for digital assets, to boost the Web3 ecosystem.

Meanwhile in India, SEBI has put forward a multi-regulator framework proposal, with different regulators handling crypto subgroups indicating a focus on investor protection and market integrity. Reducing the ambiguity is bound to create interest from investors and family offices. Moreover, as family offices seek wealth creation and long-term economic growth, crypto investments will help.

BUILDING A DIVERSE PORTFOLIO

At the basic level, Bitcoin investments can help diversify investment portfolios. This works because crypto often behaves differently from traditional investment options. This means its price movements follow an independent path, thereby reducing risk.

TESTED STORES OF WEALTH

As the crypto market evolves, Bitcoin has emerged as 'digital gold' because its limited supply with halving events keeping a check on its supply. Its features of decentralisation, pseudonymity, and democratic access make it one of the most promising assets ever created.

Besides being a valuable resource, Ethereum is emerging as a key building block of the emerging decentralized finance (DeFi) sector. As new-age tools gain traction, it is bound to be a valuable longterm asset for corporate treasuries and family offices. Moreover, as industries like decentralized finance come to the fore with their promise of decentralized transactions and higher yields, family offices can look at allocating some of their funds to the DeFi basket.

As the crypto market matures, integrating digital assets into corporate treasury and family office strategies becomes less a question of 'if' and more a question of 'when' and 'how much'. The benefits of diversification, the potential to invest in game-changing technologies, and exposure to a new asset class are compelling. By embracing these opportunities early on, businesses and family offices can position themselves at the cusp of financial transformation and growth and help them scale.

Raj Karkara

Chief Operating Officer (COO), ZebPay

Leadership

The Difference Between Entrepreneurs Who Survive Crises and Those Who Don't

In a business world accelerated by AI, visibility alone is fragile. Here's how strategic silence and consistency can turn reputation into your most powerful asset.

Business News

Gold Prices Are Higher Than Ever. Here's How Much a Costco Gold Bar Purchased in 2024 Is Worth Today.

A one-ounce Costco bar is worth $870 more now than it was a year ago.

Business News

United Airlines Says It Is Adding Extra Flights in Case Spirit 'Suddenly Goes Out of Business'

Rival airlines, including United and Frontier, are adding new routes as Spirit cuts 12 cities from its schedule.

Business News

AI Could Cause 99% of All Workers to Be Unemployed in the Next Five Years, Says Computer Science Professor

Professor Roman Yampolskiy predicted that artificial general intelligence would be developed and used by 2030, leading to mass automation.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Mark Zuckerberg 'Insisted' Executives Join Him For a MMA Training Session, According to Meta's Ex-President of Global Affairs

Nick Clegg, Meta's former president of global affairs, says in a new book that he once had to get on the mat with a coworker.